Multichannel or Multiplatform? That's what AT Internet does best.
Updated April 03, 2020
Multichannel or Multiplatform? That's what AT Internet does best.
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with AT Internet
AT Internet is used at Avito across teams, mainly by the product and marketing teams, to track traffic evolution across website verticals.
- The breakdown by Platform/Website category is a very powerful tool to compare big chunks of data. M of the other players lack this seamlessness in analyzing the performance of different platforms under one company
- Landing page breakdown is something that I can only find on AT Internet and Google Analytics. It's great for funnel analysis.
- It would be great to add easy to use dashboards to track performance by event/attribute.
- Unfortunately, we do not track ROI yet.
Definitely more powerful and more global when it comes to tracking multiple channels on multiple platforms.
Using AT Internet
Marketing - Product - tech - sales
2 - Tech knowledge I believe
- Sessions per hour
- Session durations
- Session per vertical/Category
- Crossing AT internet data with other sources
- Analyse data on city/category level
- All departments having access to the same data
- use API to pull in more data
Evaluating AT Internet and Competitors
Yes - Google Analytics, Xiti is more wholesome in terms of analyzing multiple platforms
- Price
- Product Features
- Product Reputation
Budget was a big concern for us, in addition to the possibilities of tagging with our multiple platforms
wouldn't change it