Amplitude Analytics Reviews

We signed for Amplitude after using Google Analytics rigorously, the idea was to have a product that can tell the user-level journey. It was mainly consumed by the Analytics team but the links, etc. were easily shared with the Product, Design, Technology and Business teams.
A few major business problems solved:

• Trendline of any funnel: Usually in GA, you can see funnels and drop off during a particular time, but Amplitude shows the same trendline and thus can easily see where numbers have changed drastically.

• Next Event: Through Amplitude we could easily see the results of a particular event. Say if X people have opened the lead form, then we know how many of them have closed it, filled it and moved forward.

Amplitude Analytics is being used for multiple different purposes in our organization for our digital product. The digital team uses the tool for monitoring the health of digital products and analysis of customer issues. Marketing uses the tool for checking customer behavior and how marketing campaigns work in production. The product team uses the tool to create dashboards about the site and mobile apps' performance.

It is basically used in our app to log the events for user activity. Activity varies from user-paths or to track retention over a period etc. It is used across the organization to make important decisions. One important use case is doing A/B testing. It provides a super useful analytics platform for people who don't even have coding skills.

Our organization is using it as a go to tool for all Customer Analytics requirement. it is quite helpful to identify drops, missed opportunity and looking at customer journey.

Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.

I manage our Support team and we use Amplitude to track user actions within our app. For example, if a client reaches out saying a user was deleted from their account, we have the ability to track down who deleted this user to provide them with detailed information. Amplitude is owned and managed by our Development team, but used by Support.

We use Amplitude primary for the funnel analytics, funnel optimization, and to find out the activity of a particular user.
In contrast to Google Analytics, Amplitude allows passing private user data so it can be matched with our inner systems. Amplitude's funnels are more advanced.

Amplitude is used to draw reports on our users' activity based on certain events, actions or behaviors. It is mainly used by the marketing and the tech team and it is used by the marketing team to inform future decisions as well as analyze data in more detail.

We use it to track actions performed by our users in our software. It is used almost company-wide. It organizes and keeps track of all the actions, events, and paths that users are taking. It helps to segment users and defines how a product is being navigated.

We use Amplitude for both Free-trial and customer analytics. It is a super robust tool and free for up to 10million events which is more than enough for us! It is used across multiple teams, sales, customer success, product, engineering, conversion. We were unable to create funnels and visualize our data just simply using our back-end data so we needed a 3rd party tool that would let us accomplish this.

Mostly by marketing and analytics. We use it to see results of emailing camping as well as how different landing pages perform. The most common tool we use is the funnel analysis tool as that allows us to see what users are actually doing on our site. This allows us to see what areas are problems pages as well as which pages actually lead to useful conversions.