Amplitude Analytics

I implemented Amplitude [Analytics] into our sales funnel and helped a number of our software teams implement it into their SaaS applications. I also was in charge of the actual installation and use and held a number of internal webinars for product owners to help them onboard.

We signed for Amplitude after using Google Analytics rigorously, the idea was to have a product that can tell the user-level journey. It was mainly consumed by the Analytics team but the links, etc. were easily shared with the Product, Design, Technology and Business teams.
A few major business problems solved:

• Trendline of any funnel: Usually in GA, you can see funnels and drop off during a particular time, but Amplitude shows the same trendline and thus can easily see where numbers have changed drastically.

• Next Event: Through Amplitude we could easily see the results of a particular event. Say if X people have opened the lead form, then we know how many of them have closed it, filled it and moved forward.

It is a digital optimization solution that keeps smart and effective features for understanding and personalizing the products. It is very easy to customize and I can also save the data for future needs. I am capable of extracting the data into reports which offer me amazing ideas about future measurements. The variety of charts has helped me to analyze the variety of the data as well.

We use Amplitude Analytics across the product development organization for all manner of product analytics needs--from measuring usage and engagement to tracking KPIs to monitoring the launch of new features and experiments, to deeper cohort and other growth & engagement analyses.

With this platform I can carry out a complete analysis of the users and the impact of each new function that is added to our product. Ampitude Analytics provides me with a broader view to see in detail everything that happens with respect to the analytics of the product I am currently working on. I can understand the behavior of users within my product and thus be able to have better decision-making when making a change for the improvement. Thanks to this platform I can take the course of the direction of a product thus being able to drive it to better growth by adding new functions to the product.

Amplitude Analytics is being used for multiple different purposes in our organization for our digital product. The digital team uses the tool for monitoring the health of digital products and analysis of customer issues. Marketing uses the tool for checking customer behavior and how marketing campaigns work in production. The product team uses the tool to create dashboards about the site and mobile apps' performance.

It is basically used in our app to log the events for user activity. Activity varies from user-paths or to track retention over a period etc. It is used across the organization to make important decisions. One important use case is doing A/B testing. It provides a super useful analytics platform for people who don't even have coding skills.

Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.

Our organization is using it as a go to tool for all Customer Analytics requirement. it is quite helpful to identify drops, missed opportunity and looking at customer journey.

I manage our Support team and we use Amplitude to track user actions within our app. For example, if a client reaches out saying a user was deleted from their account, we have the ability to track down who deleted this user to provide them with detailed information. Amplitude is owned and managed by our Development team, but used by Support.

We use Amplitude primary for the funnel analytics, funnel optimization, and to find out the activity of a particular user.
In contrast to Google Analytics, Amplitude allows passing private user data so it can be matched with our inner systems. Amplitude's funnels are more advanced.

We use it to track actions performed by our users in our software. It is used almost company-wide. It organizes and keeps track of all the actions, events, and paths that users are taking. It helps to segment users and defines how a product is being navigated.

Amplitude is used to draw reports on our users' activity based on certain events, actions or behaviors. It is mainly used by the marketing and the tech team and it is used by the marketing team to inform future decisions as well as analyze data in more detail.

Mostly by marketing and analytics. We use it to see results of emailing camping as well as how different landing pages perform. The most common tool we use is the funnel analysis tool as that allows us to see what users are actually doing on our site. This allows us to see what areas are problems pages as well as which pages actually lead to useful conversions.

We use Amplitude for both Free-trial and customer analytics. It is a super robust tool and free for up to 10million events which is more than enough for us! It is used across multiple teams, sales, customer success, product, engineering, conversion. We were unable to create funnels and visualize our data just simply using our back-end data so we needed a 3rd party tool that would let us accomplish this.