Amplitude Analytics Reviews

28 Ratings
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Score 8.4 out of 101

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Reviews (1-8 of 8)

Kamal Dua profile photo
Score 9 out of 10
Vetted Review
Verified User
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Our organization is using it as a go to tool for all Customer Analytics requirement. it is quite helpful to identify drops, missed opportunity and looking at customer journey.
  • Event segmentation
  • Funnel Analysis
  • Insight- Alerts
  • Customer Journey
  • Alerts is a very good feature and has a room for improvement.
  • Copy entire dashboard and doing bulk changes irrespective of editing individual chart.
  • Performance.
Amplitude is very intuitive and easy to use. The learning curve is very minimal or basic.
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Eugene Bos profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Amplitude primary for the funnel analytics, funnel optimization, and to find out the activity of a particular user.
In contrast to Google Analytics, Amplitude allows passing private user data so it can be matched with our inner systems. Amplitude's funnels are more advanced.
  • Tracking particular users by matching their personal data.
  • Building funnels.
  • Ability to see events in real-time.
  • It would be nice to have standard dashboards without a need to set it up from scratch.
  • It would be nice to have some additional tools to analyze the profitability of traffic channels in a particular funnel without creating additional charts for that purpose.
  • The left panel can be used more productively for small business.
The best use if there is a need to see events some particular user made. It can be useful to analyze what went wrong with users who stop using a product, or to find some pattern for users who purchased it.

Another great use is if you need to set up more tricky funnels, which requires more advanced tools than most other similar apps have.
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Amplitude is used heavily by both our product teams and our marketing teams at HubSpot but the rest of the business uses it as well. We use it to provide product-specific metrics for things such as sign-up to product usage. It is a great tool for understanding how different cohorts of users are interacting with your products and what certain factors influence those product metrics like usage and retention.
  • Charts - I love the charting elements from Amplitude because they are simple and intuitive.
  • Ease of use - It has the ability to run complex SQL queries but more importantly the average marketer can use it and get the information they need without needing to have any technical work done.
  • Cohorts - These make segmenting data easy and this is key in the analysis.
  • Cohorts - While they are great, importing cohorts for us has been a pain because we need to convert to AmplitudeID's a lot of the time.
  • Knowing your event schema is critical to getting the most out of Amplitude. While not necessarily Amplitude's fault it can be a big hinderance.
  • They have dashboards but the dashboard functionality is limited.
Amplitude is great for doing individual-based metrics and analytics. It is great for determining where the majority of your sign-ups for a product are coming from or figuring out where the dropoff would be for users going through a certification. We don't use it for our business metrics like MRR or Customer Dollar Retention because it doesn't do as good a job of connecting group/portal/company data.
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October 23, 2019

Amplitude for Support

Score 8 out of 10
Vetted Review
Verified User
Review Source
I manage our Support team and we use Amplitude to track user actions within our app. For example, if a client reaches out saying a user was deleted from their account, we have the ability to track down who deleted this user to provide them with detailed information. Amplitude is owned and managed by our Development team, but used by Support.
  • Customize which actions you need visibility into for your product
  • Allows you to export the data into a clean report
  • Saves data so you can backtrack to investigate user actions in previous years
  • Training my team on Amplitude is a little complicated, so I would say it isn't the most intuitive software. Certain actions require hovering over buttons in order for the options to appear which can cause confusion when initially learning how to navigate Amplitude.
If you need to track user paths to make internal decisions or have clients reaching out needing information on how their staff is using your product then Amplitude is a good fit. Our Amplitude instance is set up to gain visibility into log-ins and specific edits within our platform. It helps our team quickly resolve Support issues and feel confident in the data.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We use it to track actions performed by our users in our software. It is used almost company-wide. It organizes and keeps track of all the actions, events, and paths that users are taking. It helps to segment users and defines how a product is being navigated.
  • You can always get up-to-date usage data on all of our users. It is really down to the minute information, with basically no delays.
  • There are so many usage events. Events basically exist for every possible action a user can take in the software.
  • The charts and everything are very customizable and easy to navigate even if you are not familiar with analyzing data.
  • Marketing and Sales actions are on separate objects.
  • events can be unreliable as both software update and change. Sometimes they can stop triggering and it's not immediately acknowledged
If you are working with a tool where tracking actions taken by users in that tool is very important. In tools with very few users and not a ton of custom editing, this may not be necessary
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Gwen Rivet profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Amplitude is used to draw reports on our users' activity based on certain events, actions or behaviors. It is mainly used by the marketing and the tech team and it is used by the marketing team to inform future decisions as well as analyze data in more detail.
  • Very user-friendly and easy to understand even for those with not much knowledge
  • The interface is nice looking
  • Different charts are used to analyze different types of data
  • No capabilities to group numbers.
  • Impossible to aggregate the data altogether so sometimes it's hard to have a real overview of everything.
  • Even though I find the interface rather user-friendly and accessible to people new to data analysis, maybe it could be useful to have a step by step guide when starting using the tool.
Well suited to analyze data either to make better-informed marketing decisions in the future. It's also useful to get analytics reports and track statistics on a daily/weekly basis.
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December 08, 2017

Short Amplitude Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
Mostly by marketing and analytics. We use it to see results of emailing camping as well as how different landing pages perform. The most common tool we use is the funnel analysis tool as that allows us to see what users are actually doing on our site. This allows us to see what areas are problems pages as well as which pages actually lead to useful conversions.
  • Easy to understand graphs
  • Good easy API
  • Fast support team
  • The dashboard for creating funnels is a bit busy and has lots going on
Good for analysis and visually analyzing data. Being able to create different types of charts means we can analyze data in a lot of different types of ways. In terms of ease of use for new users, the dashboards and the way things are laid out make it hard to find where some things are.
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Ted Bennett profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Amplitude for both Free-trial and customer analytics. It is a super robust tool and free for up to 10million events which is more than enough for us! It is used across multiple teams, sales, customer success, product, engineering, conversion. We were unable to create funnels and visualize our data just simply using our back-end data so we needed a 3rd party tool that would let us accomplish this.
  • Visualization
  • Ease of Use
  • Non-technical UI
  • Always releasing new features
  • Wide range of functionality
  • Great design!
  • Pricing tiers other than free
  • More easily shareable charts to members of our teams who don't have logins
  • Not much else, the product is very sweet!
If you do not have an analytics tool, Amplitude is a best in class option that a sophisticated organization can use for free. They offer a large amount of support if you're looking to move to a paid plan. They release new features consistently and do a great job of educating users on those new features.
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Amplitude Analytics Scorecard Summary

About Amplitude Analytics

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue.

Amplitude Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No