The insight we have found through text analytics is impressive and defines some of the important business decisions that are made. Text analytics should always be used to find the "why behind the what" in any industry. The Attensity product uses the structured data hand in hand with the unstructured data which provides rich and insightful analysis. I have not seen another text analytics tool that does this any better. I did not give it a 10 because of the high cost and the manual labor that is needed in keeping the categorization current.