Attensity - so much potential, but fall short on providing value
Justin Sarni | TrustRadius Reviewer
January 24, 2014

Attensity - so much potential, but fall short on providing value

Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Attensity Pipeline
  • Attensity Analyze

Overall Satisfaction with Attensity

Attensity is currently used in our Customer Retention department in an effort to gain insight into what our customers are saying. We bring in data from three points of the customers lifecycle: when they join one of our brands, while they are a current customer, and if they leave the brand. It helps us address all kinds of problems, everything from operational/technical issues, strategic issues, and issues that may just be an anomaly. It also helps us gain insight into what our competitors are doing.
  • Makes the process of feeding data into the system seamless
  • Can crawl the web and collect data from thousands of websites, essentially anywhere your brand is being talked about
  • Does a great job of collecting social media data
  • User friendly in terms of creating dashboards
  • Needs to reduce noise (ie advertisements) from data collected from around the web
  • Categorization is tedious and takes an extremely long time, especially with high volumes of data
  • Overall, the system runs slowly. Some days it's better than others.
  • Increased employee efficiency
  • Increase in number of opportunities identified
  • Helps understand our customer voice
I hav not used or evaluated any other products.
Attensity is best suited for large amounts of data (ie thousands of open ended comments per week). However it is essential to build out the categorization tree perfectly, otherwise you lose out on a lot of value.

Using Attensity

We will most likely renew our use of Attensity because of our history with them. Overall it has been a good relationship, however we do feel as if we could be getting more value. A big initiative of mine this year is to start getting as much value out of the product as I possibly can.