Cloud based - Business to Consumer
September 14, 2022

Cloud based - Business to Consumer

Cj Rosenstiel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Premium P1

Overall Satisfaction with Azure Active Directory B2C

Azure Active Directory B2C allows users to sign into parts of our systems using multifactor authentication while still accessing the parts that do not need the added protection. The predefined user flows help create user experiences and access quickly, while the custom policies are for a more robust scenario. Both are unique and tailored to our needs.
  • User flows
  • MFA
  • User interface
  • Custom policies options
  • integrating
  • One stop shop
  • Easy access
  • multiple options
  • Stronger security
  • Conditional Access
Each one of these alternatives has pros and cons. PingOne from Ping Identity states they "help deliver the secure and seamless customer experience to win battles for customer acquisition, retention, revenue, loyalty, and trust." While that may be the case, they did not fit our needs. We have a complex system and it did not seem to fit into our business.

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Azure Active Directory B2C is well suited for businesses that require different levels of protection. You can use Azure Active Directory B2C for both signings into an application and added security once signed in. You can edit profiles, set up workflows, customize group policies, as well as provides several different verification methods such as email, phone call, SMS, or authenticator app.