Mockups in a Jiffy makes Basalmiq a welcome tool for agile marketing groups
Craig Orser | TrustRadius Reviewer
December 02, 2018

Mockups in a Jiffy makes Basalmiq a welcome tool for agile marketing groups

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Balsamiq

We create a great deal of affiliate properties, and since the business case comes from marketing, we often need to describe mockups in detail to our in-house design team. Balsamiq helps us standardize the design process and give an even means of communication from marketing to design channels with little risk of misinterpretation or conjecture.
  • UX design
  • Easy to learn, easy to pick up and implement for marketing associates without much design experience.
  • Integrates well on browsers and thus makes it easy to present.
  • Menu interface for adding design elements can be confusing to a newcomer
  • Text input function can be a bit clunky
  • Less-than-stellar performance on non-traditional browsers
  • Reduced dev cycle time on affiliate websites by 40%
InVision integrates well with Photoshop but Balsamiq has a much more intuitive pick-up-and-play quality that makes it a useful entry tool to marketing teams just getting their feet wet in the design process. The standardized layout and methodology also gives it an edge if you work in a team with multiple designers.
  • For a business scenario in which marketing is in need of constant design solutions but the structure of the company isn't amenable to sourcing design ideas or there is no process for sourcing UX resources at all.
  • Useful for marketing companies with a primarily online presence. Useful for nascent designers looking to understand the keystones of using design elements.