Employee Advocacy done right
March 15, 2018
Employee Advocacy done right
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bambu
We first started using Bambu purely as an employee advocacy platform following a rebrand. Our leadership team had used similar platforms at their previous companies. The platform is managed by the Marketing department, but used almost across the entire organization (250 seats currently). The platform helps make our employees a force multiplier in supporting our new brand by sharing approved content that has been carefully curated into the system. It's also had a direct impact on marketing spend because we've been able to divert budget that would have been allocated for awareness/display ad campaigns the previous year into other areas of the business. More recently, we've also started using it as an internal comms tool and it is working very well.
- A very simple and intuitive UI (both desktop + mobile)
- User reporting like "Leaderboard" reports which are key for wrapping an inventive program around employee advocacy for top performers
- Product Management - in the time I've been using this platform the development team is constantly adding product enhancements and are very receptive to user feedback.
- Currently Bambu only supports LinkedIn, Facebook and Twitter - would be nice to see other social platforms in the mix.
- Story editing tool is pure WYSIWYG, would like to be able to see an "edit text/html" feature.
- Would like to be able to customize HTML email template (for digest, newsletter, etc email templates) to our brand specs
- The social amplification effects of our employees sharing brand content helped us achieve a 400% increase in website visits following our re-brand.
- With some "Executive nudging" when we announced that Bambu would be used as our internal comms tool, and that we would only be sharing real-time updates via the mobile apps push notifications, we were able to double the # of employees who use the App in addition to the desktop application. Mobile users aside, another positive side effect of using Bambu as an internal comms tool is that it exposes users (the non-social butterflies who don't like to share) to all other content that has been curated into the system and has helped garner more social impressions.
- The majority of our employees come from the BabyBoom/Gen X generation and didn't come of age in the world of social media, which has presented some challenges in user adoption rates.