Employee Advocacy Tools
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…
Firstup (formerly Dynamic Signal & SocialChorus, merged in 2021) offers an Employee Communication and Engagement Platform that aims to create a connected, inclusive, and engaged workforce where people feel valued and empowered to be their best. Firstup can be used to generate UGC,…
Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.
GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks…
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social…
The Ambassify platform enables users to develop and apply an employee engagement strategy. Today’s employees want to feel they are part of a bigger cause. They want to feel included, valued, and trusted. They want to identify with the company and know their work is meaningful. Employee…
The Apostle Platform aims to help users maximize reach, strengthen their brand and increase engagement among employees, through a strategic methodology to corresponding. With it, users can share authentic and branded content to the social media networks of employees, company and…
Inspirar is an employee feedback tool that combines employee insights with actionable steps to help retain best employees. Set up and automatically send out pulse surveys to teams; daily, weekly, or monthly. Users can choose from customizable templates to get anonymous feedback on…
Trapit and Addvocate merged in December of 2014 (along with raising $10 million in Series B funding) to form a combined content marketing, employee advocacy, and social selling platform. Primarily this means Trapit's content discovery and curation features will now benefit from Addvocate'…
DSMN8’s innovative technology helps brands tap into the power of their number one asset - their employees through an all-in-one platform. The solution aims to make it easy for employees to become influencers, content creators, social sellers, and publishers. To support content engagement,…
PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. The vendor states their vision is to unlock the potential to influence within everyone, and boast…
What are Employee Advocacy Tools?
Employee advocacy tools help employers set up employee advocacy programs and make it easier for employees to share consistent messaging and branded content. Administrators can create a library of approved posts that employees can browse and use. Employee advocacy tools can also offer analytics, gamification features, automated messages, and insights on competitors. These tools help companies establish communication guidelines, recognize employees, and foster positive and engaged workplace cultures.
Employee advocacy is an emerging field in marketing and communications. Employees are essential stakeholders in any organization because they directly interface with consumers. As such, employees are ideally positioned to promote an organization through word-of-mouth marketing. These interactions can be as simple as answering questions on social media about products and career opportunities or as involved as presenting at an industry conference.
Employee advocacy tools usually include an employee network and a content management system. Employee advocacy tools that include employee recognition allow organizations to acknowledge employee contributions. Organizations can use employee networks to highlight employee achievements, role models, and thought leaders.
Employee Advocacy Tools Features
Employee advocacy tools often include the following features:
Content library creation
Content and account analytics
Engagement and trends tracking
Mobile and desktop application
Integrations with social media management tools or analytics tools
Employee Advocacy Tools Comparison
Before investing in a tool, consider your goals for your employee advocacy program. Analytics and engagement tracking features will be important if your goal is to improve organic social reach. To foster a more positive work culture, you’ll want to compare recognition and gamification options.
Employee advocacy tools may be designed for specific social media platforms or more general operations. You’ll want to evaluate customization options, ease of implementation, user-friendliness, and the quality of customer service support available to you. Employee advocacy tools range from stand-alone solutions that offer comprehensive solutions to simple software add-ons for existing social media management software.
Pricing for employee advocacy tools is contingent on the type of solutions your company requires. Entry-level prices range from $24 per user/month to $300/25-30 users per month. Mid-size pro and enterprise levels can run from $900/month to $2000/month. Most plans for larger businesses are not publicly priced, but vendors do provide custom quotes and demos.
Additionally, some employee advocacy tools are add-ons to social media management tools. These add-ons are frequently less expensive than stand-alone employee advocacy tools. Some add-on options are available for free but require the core social media management package.