Employee Advocacy Tools

Best Employee Advocacy Tools include:

GaggleAMP, LinkedIn Elevate, Smarp, and PostBeyond.

Employee Advocacy Tools Overview

What are Employee Advocacy Tools?

Employee advocacy tools are software designed to help employees share approved branded content quickly and across multiple social media platforms. Administrators use employee advocacy tools to create a library of content that employees can browse and share. Employee advocacy tools also provide analytics tools to help administrators see which employees are active posters and how impactful each post is. Most employee advocacy tools also allow users to view the social activity of competitors.

Businesses use employee advocacy tools for two primary reasons. First, employee advocacy tools help convert employees into brand advocates. Creating brand advocates is essential as consumers often find employees to be more trustworthy compared to branded accounts. Second, employee advocacy tools allow businesses to curate and brand social posts. Curating posts in this way ensures that employees across all social channels spread a consistent message.

Employee Advocacy Tools Features & Capabilities

Employee advocacy tools sometimes specialize in a particular social media platform, while others are more general. As a result, employee advocacy tools have differing features, but there are a few standard features that appear in most employee advocacy tools.
  • Content library creation

  • Post scheduling

  • Content and account analytics

  • Social sharing gamification

  • Mobile and desktop application

  • Integrations with social media management tools or analytics tools

Pricing Information

Employee advocacy tools pricing depends on the business in question. Many employee advocacy tools offer a free trial so users can try them before purchasing. Additionally, some employee advocacy tools are add-ons to social media management tools. These add-ons are often cheaper than standalone employee advocacy tools but require the base social media management tool.

Employee Advocacy Products

(1-13 of 13) Sorted by Most Reviews

Dynamic Signal

Dynamic Signal

Customer Verified

Dynamic Signal headquartered in San Bruno, offers an Employee Communication and Engagement Platform which the vendor states will create a connected, inclusive, and engaged workforce where people feel valued and empowered to be their best. Dynamic Signal can be used to generate UGC,…



Starting Price $25

GaggleAMP is an employee advocacy and communications platform designed to empower employees and stakeholders through social selling and social media amplification to increase share of voice, press opportunities, and marketing campaign performance. The vendor aims to make it easy…


Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social…


Sociabble provides a centralized hub where employees can receive internal information or curated social media content for sharing. Sociabble aims to improve social media reach and conversion rate through employee social advocacy.

LinkedIn Elevate

LinkedIn Elevate is an employee advocacy tool that integrates with LinkedIn for easy social sharing and robust analytics tools.



Starting Price $5

Trapit and Addvocate merged in December of 2014 (along with raising $10 million in Series B funding) to form a combined content marketing, employee advocacy, and social selling platform. Primarily this means Trapit's content discovery and curation features will now benefit from Addvocate'…


Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms.

Hootsuite Amplify

HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.


The Ambassify platform enables users to develop and apply an employee engagement strategy. Today’s employees want to feel they are part of a bigger cause. They want to feel included, valued, and trusted. They want to identify with the company and know their work is meaningful. Employee…

Apostle Social Shift

The Apostle Platform aims to help users maximize reach, strengthen their brand and increase engagement among employees, through a strategic methodology to corresponding. With it, users can share authentic and branded content to the social media networks of employees, company and…


Socxo is a Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps business' build employee influencers and generate organic reach for their content marketing efforts. Discover the power of social media influence through people networks…


PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. The vendor states their vision is to unlock the potential to influence within everyone, and boast…