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Employee Advocacy Tools

Employee Advocacy Tools

What are Employee Advocacy Tools?

Employee advocacy tools are software designed to help employees share approved branded content quickly and across multiple social media platforms. Administrators use employee advocacy tools to create a library of content that employees can browse and share. Employee advocacy tools also provide analytics tools to help administrators see which employees are active posters and how impactful each post is. Most employee advocacy tools also allow users to view the social activity of competitors.

Businesses use employee advocacy tools for two primary reasons. First, employee advocacy tools help convert employees into brand advocates. Creating brand advocates is essential as consumers often find employees to be more trustworthy compared to branded accounts. Second, employee advocacy tools allow businesses to curate and brand social posts. Curating posts in this way ensures that employees across all social channels spread a consistent message.

Employee Advocacy Tools Features & Capabilities

Employee advocacy tools sometimes specialize in a particular social media platform, while others are more general. As a result, employee advocacy tools have differing features, but there are a few standard features that appear in most employee advocacy tools.
  • Content library creation

  • Post scheduling

  • Content and account analytics

  • Social sharing gamification

  • Mobile and desktop application

  • Integrations with social media management tools or analytics tools

Pricing Information

Employee advocacy tools pricing depends on the business in question. Many employee advocacy tools offer a free trial so users can try them before purchasing. Additionally, some employee advocacy tools are add-ons to social media management tools. These add-ons are often cheaper than standalone employee advocacy tools but require the base social media management tool.

Employee Advocacy Products

Listings (1-8 of 8)

5 Ratings

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Fa…

2 Ratings

Sociabble provides a centralized hub where employees can receive internal information or curated social media content for sharing. Sociabble aims to improve social media reach and conversion rate through employee social advocacy.

Dynamic Signal headquartered in San Bruno, offers an Employee Communication and Engagement Platform which the vendor states will create a connected, inclusive, and engaged workforce where people feel valued and empowered to be their best. Dynamic Signal can be used to generate UGC, enabling employee…

We don't have enough ratings and reviews to provide an overall score.

Trapit and Addvocate merged in December of 2014 (along with raising $10 million in Series B funding) to form a combined content marketing, employee advocacy, and social selling platform. Primarily this means Trapit's content discovery and curation features will now benefit from Addvocate's social pr…

We don't have enough ratings and reviews to provide an overall score.

Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms.