Employee Advocacy Tools
Employee Advocacy Tools Overview
Top Rated Employee Advocacy Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.
Employee Advocacy Products
(1-19 of 19) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Influitive
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…
Firstup
Firstup (formerly Dynamic Signal & SocialChorus, merged in 2021) offers an Employee Communication and Engagement Platform that aims to create a connected, inclusive, and engaged workforce where people feel valued and empowered to be their best. Firstup can be used to generate UGC,…
Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.
Key Features
- Content collaboration (6)80%8.0
- Content performance analytics (7)75%7.5
- Audience profiling and targeting (7)55%5.5
GaggleAMP
GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks…
EveryoneSocial
EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.
Bambu by Sprout Social
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social…
LinkedIn Elevate
LinkedIn Elevate is an employee advocacy tool that integrates with LinkedIn for easy social sharing and robust analytics tools.
Hootsuite Amplify
HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.
PostBeyond
PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. The vendor states their vision is to unlock the potential to influence within everyone, and boast…
Learn More About Employee Advocacy Tools
What are Employee Advocacy Tools?
Employee advocacy tools help employers set up employee advocacy programs and make it easier for employees to share consistent messaging and branded content. Administrators can create a library of approved posts that employees can browse and use. Employee advocacy tools can also offer analytics, gamification features, automated messages, and insights on competitors. These tools help companies establish communication guidelines, recognize employees, and foster positive and engaged workplace cultures.
Employee advocacy is an emerging field in marketing and communications. Employees are essential stakeholders in any organization because they directly interface with consumers. As such, employees are ideally positioned to promote an organization through word-of-mouth marketing. These interactions can be as simple as answering questions on social media about products and career opportunities or as involved as presenting at an industry conference.
Employee advocacy tools usually include an employee network and a content management system. Employee advocacy tools that include employee recognition allow organizations to acknowledge employee contributions. Organizations can use employee networks to highlight employee achievements, role models, and thought leaders.
Employee Advocacy Tools Features
Employee advocacy tools often include the following features:
Content library creation
Automatic messaging
Social sharing
Post scheduling
Content Optimization
Content Templates
Content and account analytics
Engagement and trends tracking
Company dashboard
Gamification
Mobile and desktop application
Integrations with social media management tools or analytics tools
Employee Advocacy Tools Comparison
Before investing in a tool, consider your goals for your employee advocacy program. Analytics and engagement tracking features will be important if your goal is to improve organic social reach. To foster a more positive work culture, you’ll want to compare recognition and gamification options.
Employee advocacy tools may be designed for specific social media platforms or more general operations. You’ll want to evaluate customization options, ease of implementation, user-friendliness, and the quality of customer service support available to you. Employee advocacy tools range from stand-alone solutions that offer comprehensive solutions to simple software add-ons for existing social media management software.
Pricing Information
Pricing for employee advocacy tools is contingent on the type of solutions your company requires. Entry-level prices range from $24 per user/month to $300/25-30 users per month. Mid-size pro and enterprise levels can run from $900/month to $2000/month. Most plans for larger businesses are not publicly priced, but vendors do provide custom quotes and demos.
Additionally, some employee advocacy tools are add-ons to social media management tools. These add-ons are frequently less expensive than stand-alone employee advocacy tools. Some add-on options are available for free but require the core social media management package.
Related Categories
Frequently Asked Questions
What are the benefits of using employee advocacy tools?
How much do employee advocacy tools cost?
What are the best employee advocacy tools products?
Some popular employee advocacy tools include:
- Smarp
- Dynamic Signal
- Oktopost
- Easy Advocacy by Agorapulse
- Socxo
- ClearView Social
- Social HorsePower
- MarketBeam