Employee Advocacy Tools

TrustRadius Top Rated for 2024

Top Rated Products

(1-1 of 1)

1
Influitive

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…

All Products

(1-25 of 29)

1
Influitive

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…

2
Firstup

Firstup (formerly Dynamic Signal & SocialChorus, merged in 2021) offers an Employee Communication and Engagement Platform that aims to create a connected, inclusive, and engaged workforce where people feel valued and empowered to be their best. Firstup can be used to generate UGC,…

3
Sprinklr Marketing

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-…

4
GaggleAMP

GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks…

5
EveryoneSocial

EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.

6
Ambassify

The Ambassify platform enables users to develop and apply an employee engagement strategy. Today’s employees want to feel they are part of a bigger cause. They want to feel included, valued, and trusted. They want to identify with the company and know their work is meaningful. Employee…

7
Bambu by Sprout Social

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social…

8
Elevate by LinkedIn

LinkedIn Elevate was an employee advocacy tool that integrates with LinkedIn for easy social sharing and analytics tools. Its functionality has been absorbed into LinkedIn Pages, and some of its functionality appears in LinkedIn Sales Navigator.

9
Cliquify

Cliquify is a B2B AI-powered employer branding platform that helps enterprises scale their culture and jobs through recruiters, hiring leaders, and employees which is 3x more trusted by candidates compared to expensive paid/sponsored ads. The platform is driven by data science to…

10
Hootsuite Amplify

HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.

11
DSMN8 - The Employee Advocacy Platform

DSMN8's employee advocacy solution helps brands tap into the power of their employees by making it easy for them to become content creators, social sellers, and brand advocates. DSMN8 supports increased content engagement, brand awareness, more inbound sales, and showcasing a positive…

12
SocialHP (Social HorsePower)

SocialHP (or Social HorsePower) offers software to help create a successful advocacy program and suppot social media marketing.

13
Sociabble

Sociabble provides a centralized hub where employees can receive internal information or curated social media content for sharing. Sociabble aims to improve social media reach and conversion rate through employee social advocacy.

14
Smarp

Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms.

15
PostBeyond
0 reviews

PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. The vendor states their vision is to unlock the potential to influence within everyone, and boast…

16
MarketBeam
0 reviews

MarketBeam is a Social Amplification Platform from the company of the same name headquartered in Los Altos, designed to help companies deliver authentic content from real people, and help prospects and customers connect with brands in real-time to get the information when and where…

17
Apostle Social Shift

The Apostle Platform aims to help users maximize reach, strengthen their brand and increase engagement among employees, through a strategic methodology to corresponding. With it, users can share authentic and branded content to the social media networks of employees, company and…

18
Socxo
0 reviews

Socxo is a Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps business' build employee influencers and generate organic reach for their content marketing efforts. Discover the power of social media influence through people networks…

19
Trapit
0 reviews

Trapit and Addvocate merged in December of 2014 (along with raising $10 million in Series B funding) to form a combined content marketing, employee advocacy, and social selling platform. Primarily this means Trapit's content discovery and curation features will now benefit from Addvocate'…

21
Mo
0 reviews

22
BeAmbassador
0 reviews

24
Inspirar
0 reviews

Inspirar is an employee feedback tool that combines employee insights with actionable steps to help retain best employees. Set up and automatically send out pulse surveys to teams; daily, weekly, or monthly. Users can choose from customizable templates to get anonymous feedback on…

25
Sociuu
0 reviews

Learn More About Employee Advocacy Tools

What are Employee Advocacy Tools?

Employee advocacy tools help employers set up employee advocacy programs and make it easier for employees to share consistent messaging and branded content. Administrators can create a library of approved posts that employees can browse and use. Employee advocacy tools can also offer analytics, gamification features, automated messages, and insights on competitors. These tools help companies establish communication guidelines, recognize employees, and foster positive and engaged workplace cultures.

Employee advocacy is an emerging field in marketing and communications. Employees are essential stakeholders in any organization because they directly interface with consumers. As such, employees are ideally positioned to promote an organization through word-of-mouth marketing. These interactions can be as simple as answering questions on social media about products and career opportunities or as involved as presenting at an industry conference.

Employee advocacy tools usually include an employee network and a content management system. Employee advocacy tools that include employee recognition allow organizations to acknowledge employee contributions. Organizations can use employee networks to highlight employee achievements, role models, and thought leaders.

Employee Advocacy Tools Features

Employee advocacy tools often include the following features:

  • Content library creation

  • Automatic messaging

  • Social sharing

  • Post scheduling

  • Content Optimization

  • Content Templates

  • Content and account analytics

  • Engagement and trends tracking

  • Company dashboard

  • Gamification

  • Mobile and desktop application

  • Integrations with social media management tools or analytics tools


Employee Advocacy Tools Comparison

Before investing in a tool, consider your goals for your employee advocacy program. Analytics and engagement tracking features will be important if your goal is to improve organic social reach. To foster a more positive work culture, you’ll want to compare recognition and gamification options.

Employee advocacy tools may be designed for specific social media platforms or more general operations. You’ll want to evaluate customization options, ease of implementation, user-friendliness, and the quality of customer service support available to you. Employee advocacy tools range from stand-alone solutions that offer comprehensive solutions to simple software add-ons for existing social media management software.

Pricing Information

Pricing for employee advocacy tools is contingent on the type of solutions your company requires. Entry-level prices range from $24 per user/month to $300/25-30 users per month. Mid-size pro and enterprise levels can run from $900/month to $2000/month. Most plans for larger businesses are not publicly priced, but vendors do provide custom quotes and demos.

Additionally, some employee advocacy tools are add-ons to social media management tools. These add-ons are frequently less expensive than stand-alone employee advocacy tools. Some add-on options are available for free but require the core social media management package.

Related Categories

Frequently Asked Questions

What do employee advocacy tools do?

Employee advocacy tools help organizations create employee advocacy programs and make it easier for employees to share consistent messaging and branded content.

What are the benefits of using employee advocacy tools?

Employee advocacy tools can increase organic marketing reach, improve consumer trust, and boost conversions. Companies can set up communication guidelines, recognize employees, and foster positive and engaged workplace cultures.

How much do employee advocacy tools cost?

Pricing varies depending on the complexity of features required. Entry options can range from $10-25 per user. Midsize to enterprise options range from $900-$2000/month, depending on the package. Most companies offer premium custom pricing plans. There are also free and low-priced options that you can add to social media management tools you may already use.

What are the best employee advocacy tools products?