Decent for Small Business
December 02, 2018
Decent for Small Business
Score 7 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Benchmark Email
We use Benchmark Email to send email blasts to our community of customers and prospects. Ultimately I switched to Benchmark from Mad Mimi because it had more features and was still affordable for a small department. We're able to send product based specials with pricing and somewhat advanced layouts with Benchmark that we weren't able to do with Mad Mimi. It's a nice step before going full HTML design yourself.
Pros
- They have the option to incorporate email automation.
- HTML is available if you want to use your own templates.
- They give you the ability to edit some HTML on their drag and drop version.
Cons
- Scheduling emails can be a nightmare. I, for some reason, can never schedule an email at the correct time I want. They make the time zones confusing and it's in a 24 hour format which is annoying.
- You can customize well in the editor but it can be an extremely painful experience if you make a mistake. There's no undo button after you save something.
- Email automation is available but it's extremely basic.
- We're able to sell product fairly easily through Benchmark but I wouldn't be able to state a dollar amount.
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable.
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