Decent for Small Business
December 02, 2018

Decent for Small Business

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Benchmark Email

We use Benchmark Email to send email blasts to our community of customers and prospects. Ultimately I switched to Benchmark from Mad Mimi because it had more features and was still affordable for a small department. We're able to send product based specials with pricing and somewhat advanced layouts with Benchmark that we weren't able to do with Mad Mimi. It's a nice step before going full HTML design yourself.
  • They have the option to incorporate email automation.
  • HTML is available if you want to use your own templates.
  • They give you the ability to edit some HTML on their drag and drop version.
  • Scheduling emails can be a nightmare. I, for some reason, can never schedule an email at the correct time I want. They make the time zones confusing and it's in a 24 hour format which is annoying.
  • You can customize well in the editor but it can be an extremely painful experience if you make a mistake. There's no undo button after you save something.
  • Email automation is available but it's extremely basic.
  • We're able to sell product fairly easily through Benchmark but I wouldn't be able to state a dollar amount.
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable.
Good for small business but anything beyond that I would look elsewhere. Medium-sized to large businesses have no room to grow in this product and would find the feature set very limiting compared to other platforms they are currently using. Benchmark is a nice step up from a completely free or super basic email platform.

Benchmark Email Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports