Benchmark Email a good option for education-related non-profits
Updated September 25, 2017

Benchmark Email a good option for education-related non-profits

Tim Colson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Benchmark Email

Our non-profit family/faculty organization needed a way to distribute a monthly newsletter to approximately 450 families and 850 family members.

Benchmark Email has a generous free pricing tier, discount for 501(c)(3) non-profits, and a completely free option for Parent/Teacher educational associations. This was the hands-down deciding factor at the time for our organization.

Getting up to speed was quick and the product initially served us well. In time, small quirks in the editor became annoying and slowed down the time to assemble and publish the newsletter. Reception of test emails could be quick at times and painfully slow a few minutes later. The data collection custom fields were not well suited to the types of data we needed to track.

Support was always friendly and attempted to be helpful, but some issues seemed to be related to features that were not well thought out. I do not recall any updates or improvements in the platform during the period we used it.

Delivery metrics were impressive; however, for our limited-geographic group and small size, they were not highly necessary.
  • Ease of use - required minimal training to get started.
  • Value - free service for non-profits, with powerful features.
  • User Experience - flow of the process is logical and easy to follow.
  • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
  • Stagnant platform - few notable features or fixes over the past two years.
  • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
  • Enabled our organization to increase communication reach from less than 2% of our audience to over 30%.
  • Provided a distribution channel with minimal training.
  • Given the free cost for our non-profit, the ROI was undoubtedly positive; however, a fee may have turned minor frustrations into deal breakers for the value proposition.
At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be competitive and provide a more refined UI.
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.

Benchmark Email Feature Ratings

WYSIWYG email editor
7
Dynamic content
4
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
6
Mobile optimization
8
Email deliverability reporting
4
List management
6
Triggered drip sequences
Not Rated
Dashboards
6
Standard reports
4
Custom reports
Not Rated