Item: Bloomreach - The Agentic Platform for Personalization
Rating: 9
Author: Roman Zabka

Overall Satisfaction with Bloomreach CDP (formerly Exponea)

Use Cases and Deployment Scope

We have implemented Bloomreach Engagement for push notifications and [its being implemented and used] across other organizations to support Servicing & Marketing notifications throughout Push, SMS, Email channels as well as web tracking feature of the application.

Pros and Cons

Pros

Intuitive and user friendly environment of the application
Design of scenarios is easy and supporting plenty of customer attributes
Business flexibility to create and control of notifications processing based on consents and conditions
Very easy to execute a scenario in production
Configuration complexity of the application to support new integrations

Cons

SFTP of files export seems to use difficult patterns
Security standards of authentication could be higher
Pixel technology for emails seems to breaking a GDPR policy

Return on Investment

New communication channel in place
Better costs due to merging more applications into 1 complex one

Alternatives Considered

Bloomreach Engagement is [a] robust tool enabling business to design and launch campaign in user friendly way and short time frame. It [supports] most of the communication channels which always helps, especially in fall back scenarios[.]

Usability

Great to see such good application where business users can drive new initiatives fast and intuitively when designing as well as IT experts can support new integrations[.]

Support Rating

Live chat is a new form for us to talk about open questions, issues with support team but it works well. However still a phone call would be better option in a situations when an incident happens after work hours due to our application manager can not use PC at the moment.

Time to Value

We were able to start in an half year with 1 use case, however it seems to be longer due to our company security restrictions. We hope further integrations will be faster and scenarios being launched as well[.]

Key Insights

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Likelihood to Recommend

Integration of push messages went well [with Bloomreach Engagement and it is worth having a first use case successfully launched. Other channels are ongoing. We have seen an issue with email integration where Pixel technology for getting an additional data in a response seems to be a blocker according to consents we have from customers vs GDPR rules.

Comments

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