Are you looking for a strong business tool that communicates across all channels?
June 29, 2021

Are you looking for a strong business tool that communicates across all channels?

Roman Zabka | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bloomreach CDP (formerly Exponea)

We have implemented Bloomreach Engagement for push notifications and [its being implemented and used] across other organizations to support Servicing & Marketing notifications throughout Push, SMS, Email channels as well as web tracking feature of the application.
  • Intuitive and user friendly environment of the application
  • Design of scenarios is easy and supporting plenty of customer attributes
  • Business flexibility to create and control of notifications processing based on consents and conditions
  • Very easy to execute a scenario in production
  • Configuration complexity of the application to support new integrations
  • SFTP of files export seems to use difficult patterns
  • Security standards of authentication could be higher
  • Pixel technology for emails seems to breaking a GDPR policy
  • New communication channel in place
  • Better costs due to merging more applications into 1 complex one
Bloomreach Engagement is [a] robust tool enabling business to design and launch campaign in user friendly way and short time frame. It [supports] most of the communication channels which always helps, especially in fall back scenarios[.]
Great to see such good application where business users can drive new initiatives fast and intuitively when designing as well as IT experts can support new integrations[.]
Live chat is a new form for us to talk about open questions, issues with support team but it works well. However still a phone call would be better option in a situations when an incident happens after work hours due to our application manager can not use PC at the moment.
We were able to start in an half year with 1 use case, however it seems to be longer due to our company security restrictions. We hope further integrations will be faster and scenarios being launched as well[.]

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Integration of push messages went well [with Bloomreach Engagement and it is worth having a first use case successfully launched. Other channels are ongoing. We have seen an issue with email integration where Pixel technology for getting an additional data in a response seems to be a blocker according to consents we have from customers vs GDPR rules.