Great marketing and campaign reporting tool for marketers - no need to be a techie
March 02, 2022

Great marketing and campaign reporting tool for marketers - no need to be a techie

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review

Overall Satisfaction with Bloomreach Commerce Experience Cloud

We are a reseller of Bloomreach therefore we have clients who use Bloomreach for their customer communications. The product integrates with our Loyalty app and therefore allows us and our clients to send behaviorally triggered comms to customers to prompt engagement with the Loyalty app.
  • Multi-channel comms via email, sms, push, web page updates
  • Support from tech staff from 8-4
  • Allocated Consultants for more complex requirements
  • Reporting feature allows users to obtain detailed insights on campaigns
  • Data definitions can be set to support the reporting and campaigns
  • See details of each customers profile and history of campaigns sent and clicked on
  • Survey tool should allow browse and upload functionality for banners and logos and color palette for submit buttons
  • The survey tool should allow customers to be directed to specific questions based on each answer (skip logic)
  • Dynamic content process for email is too complex
  • No ability to update graph colours to client brand
  • Push notification previews shows words cutting off mid-way
  • Need to come up with a better way to support resellers with client questions/issues
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Bloomreach is a very good all-round tool compared with PinPoint
It's great, but it's a complex tool - requires regular use to remember everything that is taught in the training sessions.
Support staff sometimes have contradictory responses to the same problem and on some occasions, it can take a while to get a response back. Some are clearly more knowledgeable than others
The implementations took place before I got involved with Bloomreach.

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Not sure

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Not ideal for surveys for reasons already explained (Survey image upload requires javascript and has no skip logic or generic link creation option) Ideal for sending email, push, and SMS comms, plus making small changes to a website and creating reports to review performance