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(almost) Endless possibilities with Bloomreach
February 15, 2022

(almost) Endless possibilities with Bloomreach

Dominik Pribyla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller

Overall Satisfaction with Bloomreach Commerce Experience Cloud

In Marketinger, we help our clients maximize the potential of their e-commerce business through data and automation. The most common cases are Automation scenarios (Subscription and onboarding workflows), Abandoned cart visits, Dynamic product recommendations through e-mail directly on the website, and much more.

Bloomreach Commerce Experience Cloud gives you the opportunity to work with a vast amount of data relatively easily via its user-friendly interface and predefined reporting and workflows. This helps to make better marketing decisions overall, which are supported by data.
  • Comprehensive marketing automation toolkit
  • Data collection possibilities are vast, but easily manageable
  • Almost limitless tracking options through JS or API
  • Can be overwhelming for inexperienced users. There is little content regarding user onboarding in the app.
  • There are always multiple ways to do one thing. This means you need knowledge to know which way is the best.
  • Catalog imports sometimes lag and their speed could be improved.
  • Increase in customer lifetime value
  • Increase in average order amount
  • Increase in website conversion rates
Bloomreach Commerce Experience Cloud offers a really high-end solution for clients, and it manages to make many technical tasks really easy to do without the need for coding and more. It works really well with your website via JS infrastructure, which means once you have implemented the tool, you can do almost everything through the app without altering anything on your website.
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
People in customer support are always helpful and can offer solutions almost always promptly. Although there are always some cases where your problem is more complicated, or it is a general issue concerning more clients. It is also great to see that the suggestions we communicate with support are actually forwarded to product development and, in many cases, launched as features and fixes.
This depends based on the structure of a project, but generally, any e-commerce project can be implemented in 2-4 weeks to be up and running. Then it is generally good to have a 1-3 months period to launch individual campaigns and gather the first data. After that, you can build on this, and after 3-6 months, you will have a very good idea of the success of Bloomreach Commerce Experience Cloud based on comprehensive data.

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

It is a great tool for every company which wants to collect a large amount of data, store it, analyze it and create content and campaigns based on those data. It is a versatile tool that gives you insight into every aspect of your business. It also covers many marketing channels, such as e-mail campaigns, automated scenarios with e-mails, text messages, and push notifications as well as integration with Facebook and Google ads manager.

It also offers many options on how to work with your website content to offer the best user experience and great conversion rates.

However, if you are looking for an entry point into marketing automation or want to focus more on content rather than working with data, there are simpler and cheaper tools to get you started. But if you are looking for an upgrade from such tools, Bloomreach Commerce Experience Cloud is really worth considering.