Omnichannel Marketing Automation from the ground up
March 28, 2023

Omnichannel Marketing Automation from the ground up

Martin Dernar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

We have been happy users of Bloomreach Commerce Cloud under former name Exponea since 2017. We have embraced Exponea as our Customer Data Platform and Marketing Automation system right after SAP deployment. Firstly, we appreciated its real-time analytics and campaign visual builder. Secondly the support and consultating services to take the full advantage of the product. Later on, we have integrated Exponea into our SmartApp and Sales tool web apps in order the close the omnichannel view of our customers.

Pros

  • Scenarios builder
  • Weblayers
  • Email campaigns
  • Integrations with legacy systems (ERP)

Cons

  • Reporting
  • User management
  • Pricing
  • Additional Revenue in millions €
  • Lower cost of Customer retention programmes
  • Lower cost of Customer experience measurement and evaluation
We hadn't have any issuses with API integrations or outages containment. Since 2017 we have received additional free consulting hours in order to onboard our CRM team quickly and cash on investment as soon as possible. We have appreciated very seamless merge of Exponea na Bloomreach platforms without any hassle perceived by us or our customers
We have deployed Exponea in 2017 and its Consent management tools helped us to sail through GDPR adoption in May 2018. Our loyalty program continued uninterrupted and we were able to scale-up our marketing automation scenarious in Xmas season 2018. In 2019 we were able to integrate the tool into our SmartApps and hence close our Omnichannel loop. However, we fully cashed on optimized digital experience especially in March-April 2020 during the first lockdown imposed due to looming COVID19 pandemic.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Omnichannel Marketing Automation scenarios work very well and generate nice additional profit. We were able to track customer behaviour across WebStore, SmartApp and Sales-tool. Based on that we designed and launched various scenarios covering Online-to-Offline csurtomer journey thus empowering our Sales staff in upsell initiatives and aftersale services offerings. Moreover, we were able to design and launch CX scenarios collecting product reviews segmented by Vendor brands and helping suppliers to learn from real customer experience with their products.

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