Great product, Support is almost there
Updated April 04, 2023
Great product, Support is almost there
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bloomreach Commerce Experience Cloud
We are using Bloomreach as our main search tool, where we rely on machine learning to improve the quality of our search results and to propose the right filters to the users, based on the usage of these filters. We are currently exploring further how we can improve our cross-sell and upsell with Bloomreach, so far, the results are looking promising. Due to an outdated non-standard legacy webshop platform, we've struggled a bit to feed the Pixel accurately, but as we're now live, we already see drastic improvement.
Pros
- Product suggestions
- Search
- filtering
Cons
- Pixel implementation needs more hands-on support
- Ranking diagnostics should be even more transparant
- Global synonym dictionnary is not really applicable for very technical B2B markets
- When compared to the previous search engine, the results were different. Not wrong, but different. Prepare for a change management trajectory.
- We see an increase in online average order value since we switched plaforms. We started from scratch with our new platform, but our search engine has leaped forward so we're convinced part of that growth is due to improved search.
The setup of the search engine itself and its databases was done by the technical team, so I can't comment on that, although I suppose that was quite fast. I handled the setup for the Pixel and I feel like this solution would be very easy to implement if you have a site that's using best practices in using the data layer, Tag Manager, etc. We had an outdated legacy webshop with only custom code and that was less straightforward. This is an area we would have liked a bit more proactive support. My advice: reach out to Bloomreach and set up some time with a technical consultant, it will be worth your investment.
We're not at this stage yet. For now, we're not using segmentation based on customer traits. Current segmentation is based on the customers selected retail store so we can boost products that have stock in that location. Future segmentation is planned around the customers activity to interpret search queries differently (for example gloves for a janitor are not the same as for a construction contractor)
The machine learning abilities of Bloomreach had us convinced that this was the right product for us.
Do you think Bloomreach Composable Personalization Cloud delivers good value for the price?
Yes
Are you happy with Bloomreach Composable Personalization Cloud's feature set?
Yes
Did Bloomreach Composable Personalization Cloud live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Bloomreach Composable Personalization Cloud go as expected?
I wasn't involved with the implementation phase
Would you buy Bloomreach Composable Personalization Cloud again?
Yes
Bloomreach Composable Personalization Cloud Feature Ratings
Evaluating Bloomreach Commerce Experience Cloud and Competitors
Yes - Bloomreach has replaced our legacy search engine. It was replaced because it lacked configurability by our business team. The thing that sold Bloomreach to us was their machine learning algorithms.
- Product Features
Machine learning was one of the most important factors for us.
Go more in depth on the required steps and plan out the trajectory to a succesful implementation.
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