Item: Bloomreach Commerce Experience Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use [Bloomereach Engagement] Exponea for marketing automation and communication with our customers. It is also used for transactional notifications, working retention, and our loyalty program. The idea is to have an all-in-one solution for notifications from SMS, to push notifications, and e-mail marketing with combined automated campaigns and programs for the different channels.

Pros and Cons

Automation
A/B testing
Analytics

Integration with 3rd party vendors (SMS providers)
Easiest API integration

Return on Investment

Improved retention
Reduced cost per acquisition for recurring customers
Improved ROI

Support Rating

The Bloomreach [Engagement] customer service team is always open to help, really easy to get answers from, and does well with finding solutions to problems. They are always open to have a call and discuss technical topics between their IT team and our IT team. Also, they always have new ideas and suggestions for improvement.

Time to Value

It was hard in the early stage. The initial scope was updated and it took about 6 months to start running the platform. However, after this period, the results are the expected ones. I'm sure if from our side we had been able to add more IT resources and follow the initial roadmap of API integration the performance would be the best.

Unified Customer Data

It helps to improve engagement with customers, retention and overall automated communications with customers

Alternatives Considered

Emarsys

Bloomreach [Engagement] has better functionalities and options compared to [Emarsys]. Despite being more expensive, some options like push notifications, web layers, and automated programs work better in Bloomreach [Engagement]. Also, Exponea Academy is a very good tool to help you understand how the platform works, thereby, reaching the maximum in terms of optimization.

Key Insights

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Not sure

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Other Software Used

Esendex

Likelihood to Recommend

Bloomreach Engagement is very good for automated campaigns and tracking the performance of users in terms of open rate, click rate, and also leads generated from e-mail and SMS campaigns. It also helps to be in compliance with GDPR regulations. It is less appropriate when working with queries and events. The performance is much better with the real-time option via API.

Usability

Bloomreach [Engagement] has an intuitive and user-friendly platform. People with experience in CRM and creating automated programs will have a shorter learning curve and fast process. In general [though], every marketer could become a DM specialist/automation specialist in just 3 months thanks to this platform and the courses offered.

Usability Pros and Cons

Pros	Cons
Like to use Easy to use Well integrated Consistent Feel confident using	Requires technical support Lots to learn

Easy Tasks

Automated programs

Bloomreach Engagement Exponea is the next step in your automation strategy!

Overall Satisfaction with Bloomreach Commerce Experience Cloud