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Versatile and powerful, once you understand how to use it
January 15, 2022

Versatile and powerful, once you understand how to use it

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Engagement

We use Bloomreach Engagement as our ESP and CDP, it holds all of our CRM and customer data in a single customer view database. It powers our marketing and service-based emails, elements of on-site customisation, and customer segmentation.
  • Customer segmentation.
  • Custom reporting.
  • Trigger-based marketing automation.
  • Email marketing.
  • Custom reporting is hard to understand.
  • The recommendations engine can be tricky to set up.
  • Increased revenue from automated campaigns.
  • Increased revenue from BAU campaigns via dynamic personalisation.
  • Increased level of service-based comms relating to active orders.
Bloomreach Engagement is the most powerful and versatile tool of its kind that I've used
Once you're used to how Bloomreach Engagement works, it's incredible - it can do pretty much anything you need it to, within CRM and reporting. However, it takes a lot of study to understand how to use it.
Great dedicated support team with weekly catch-ups and quarterly reviews, plus the live chat function is very responsive and helpful.
I wasn't in the business when it was first set up, but I believe it took several months (and we're still expanding our use of the platform).

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Not sure

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Bloomreach Engagement is an incredibly powerful and versatile tool for reporting, analysis, and marketing. However, because it's so versatile, it can be overwhelming when first setting it up - practically everything is set up in a custom way from scratch, with little in the way of out-of-the-box solutions. This is great for versatility and customising it to get exactly what you want, but it takes a dedicated focus to do it well.