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Versatile and powerful, once you understand how to use it
Updated December 29, 2023

Versatile and powerful, once you understand how to use it

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

We use Bloomreach Engagement as our ESP and CDP, it holds all of our CRM and customer data in a single customer view database. It powers our marketing and service-based emails, elements of on-site customisation, and customer segmentation. We also use it as an analytics platform, for ad-hoc reporting and insight gathering.
  • Customer segmentation.
  • Custom reporting.
  • Trigger-based marketing automation.
  • Email marketing.
  • Identity resolution
  • Custom reporting is hard to understand.
  • The recommendations engine can be tricky to set up.
  • Increased revenue from automated campaigns.
  • Increased revenue from BAU campaigns via dynamic personalisation.
  • Increased level of service-based comms relating to active orders.
Great dedicated support team with weekly catch-ups and quarterly reviews, plus the live chat function is very responsive and helpful. I've been working with my account team for 2 years now, and feel like they are an extension of the internal team - they're great to work with, really get our business, and always quick to help.
I wasn't in the business when it was first set up, but I believe it took several months to get the basics in place. From there, it took approximately 6-12 months to start fully utilising the core features, and a further 6-12 months to expand onto the more advanced capabilities. And I still feel like there's more room to grow, which is great!
Bloomreach Engagement is the most powerful and versatile tool of its kind that I've used

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Not sure

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Bloomreach Engagement is an incredibly powerful and versatile tool for reporting, analysis, and marketing. However, because it's so versatile, it can be overwhelming when first setting it up - practically everything is set up in a custom way from scratch, with little in the way of out-of-the-box solutions. This is great for versatility and customising it to get exactly what you want, but it takes a dedicated focus to do it well.

Bloomreach Commerce Experience Cloud Feature Ratings

8.6
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
Not Rated
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.7
Dashboards
6
Standard reports
7
Custom reports
7
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

Using Bloomreach Commerce Experience Cloud

Once you're used to how Bloomreach Engagement works, it's incredible - it can do pretty much anything you need it to, within CRM and reporting. However, it takes a lot of study to understand how to use it.