Bloomreach review
November 21, 2025

Bloomreach review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach - The Agentic Platform for Personalization

We use Bloomreach to personalise our email communications and create more relevant customer journeys. It helps us solve the challenge of moving away from one-size-fits-all messaging by using data like browsing behaviour, purchase history, etc. Our main use cases include email campaigns, segmentation, A/B testing, and reporting, all aimed at improving engagement and delivering more tailored experiences.

Pros

  • Easy to personalise email content using dynamic blocks and customer data
  • Strong segmentation and analytics tools, allowing us to understand customer behaviour and target audiences more effectively
  • A/B testing and evaluation features are straightforward to use

Cons

  • Practical exercises in the Bloomreach Academy can’t be completed without full access, which limits hands-on learning during onboarding
  • Increased engagement from personalised and better-targeted email campaigns.
the support team has been very helpful and responsive overall, but at times the guidance could be more specific or detailed. Even so, they’ve been great to work with and have supported us well throughout the implementation.
We haven't used this function too much

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Not sure

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Bloomreach works well for personalised email journeys, such as welcome flows, where dynamic content and segmentation help tailor the experience for new and returning customers.
If data isn’t mapped or integrated properly, the platform becomes harder to use and insights may be inaccurate, making it less effective for teams with incomplete data foundations.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
6
List management
7
Triggered drip sequences
7
7.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
8.0
Calendaring
8
Event/webinar marketing
8
Social Media Marketing ()
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
7.3
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
7

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