To download the data or not?
September 08, 2022
To download the data or not?
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
We use the Bombora data to try and gauge what our key accounts are researching. This allows sales to compare the Bombora research with how the account contacts have interacted with us. This makes it easier to formulate communications with key contacts within the account - showcasing our solutions that are in line with what the Bombora data is suggesting as interesting topics. We can also use the data and look at what the industry is interested in and develop plans for marketing campaigns/webinars that focus on the industry interest. This will allow us to find new accounts to target with our solutions.
Pros
- Breadth of topics that are tracked
- The ability for users to generate their own reports/dashboards based on a list of companies they are interested in or find companies that are interested in specific topics
Cons
- Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
- Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
- Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
- We just started to really roll out the data and reports to our sales and marketing organizations. There is definitely a hunger for this data but how much of it translates to actual opportunities and sales is yet to be determined.
- In house custom built dashboards
- Our own customer database (custom to our organization)
Downloading the data to our data mart wasn't hard. Overlaying our customer data with it has been challenging. We are trying to give the account executives an overview of what topics are hot with the companies and at the same time to show them how those companies have interacted with us.
Do you think Bombora delivers good value for the price?
Not sure
Are you happy with Bombora's feature set?
No
Did Bombora live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Bombora go as expected?
I wasn't involved with the implementation phase
Would you buy Bombora again?
Yes
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