The best and most accurate data intent software!
September 07, 2022

The best and most accurate data intent software!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We utilize Bombora for our ABM campaigns. The business problem Bombora addresses are that it helps us sift through target accounts that we should chase and/or get in contact with.
  • Topic Keyword List is Massive.
  • Targeted Accounts are Accurate.
  • Surge Reports populate quickly.
  • The user dashboard is confusing- Keep everything on one page.
  • List more industries.
  • Improve Threshold Toggle.
  • Lead Generation Improvement.
  • Sales Velocity Increase.
  • Win Rate- Not so much.
  • Demand and Awareness Intent- Pretty High.
  • HubSpot
  • LinkedIN
The integration setup was pretty simple; however, the only confusing part was where in HubSpot the campaigns were living in. We had to set up a call for one of the Bombora reps to show us. As far as LinkedIn, that was pretty simple.
The quality and accuracy of the intent data are pretty good. I never had an issue where the domain or targeted account was from spam. I do like how Bombora protects the integrity of not just their company but the accounts that are provided. With other data intent companies, you sometimes get spammy data where the domain is incorrect and the protocols are not working, but with Bombora, I never had an issue with poor or duplicate data.
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

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Bombora is well suited for the Marketing/Sales Department. They provide targeted accounts that seem on par with whichever services/products your company offers. That, of course, is all dependent on the various factors that are put in place based on geo, industry, topic, and threshold toggle. It's not well suited for building a contact list. They don't provide that service- which is okay.

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