Bombora for marketing
December 14, 2022

Bombora for marketing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our CRM database, Bombora helps fuel the decisions we make to drive better client experiences and drive insights. We have used this for general programmatic, account based marketing, and even understanding leads and assisting sales with their top accounts. We have utilized this data in various dashboards, programs, even data science models.

Pros

  • Scale of 3rd party cookies/audiences
  • Scored insights around accounts
  • Wide scope of data and topic taxonomies
  • Customer relations

Cons

  • Quality of data - 3rd party is naturally less quality
  • cookieless solutions
  • They are our largest 3rd party vendor for programmatic advertising
  • They feed many of our data models that influence what leads our sellers prioritize.
  • Tableau
  • DMPs
  • Marketing Database
Integrations were very easy and straightforward.
Company surge seems to be the best product Bombora has. However, often times it is still difficult to tell how accurate the data is from the massive amount of different data there is available (outside and inside Bombora). Separating what worked from what didnt is a multi-variant analysis that is difficult to parse and attribute.

Do you think Bombora delivers good value for the price?

Not sure

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bombora go as expected?

I wasn't involved with the implementation phase

Would you buy Bombora again?

Yes

I think they are some of the best in class for global scale for marketing. There are few competitors out there that have the reach that Bombora does. Furthermore, we are able to customize our taxonomies to our business needs.

Bombora Feature Ratings

Company information
7
Industry information
6

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