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Great Intent tool to enhance your pipeline
Updated December 15, 2022

Great Intent tool to enhance your pipeline

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

Helping sales with intent leads Mapping the requirements of the prospects and customize the solution Validating the companies and their revenues aligned with intent scoring Utilizing the data related to intent location and their scores which helps in better decision making of prospecting Summary of data for Sales & BD validation
  • Intent Scores by Topic
  • Intent Scores by Location
  • Scores Summary
  • Location wise intent scoring
  • Validation of data with third party
  • 2X growth in lead generation
  • 2x growth in pipe generation
  • HubSpot
  • Salesforce
So far the quality of the data is good, however certain times it needs more efforts and validation and improvement in AI engine that analyze and enhance the needs in order to improve the ROI. Haven’t faved any serious issues in the quality of the data and expecting the same quality in the future

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

Well suited for intent management and align the goals of ABM & Performance marketing and also the sales enablement and sales performance support which eventually helps in conversion element focus. This also helps in fpcusing and enhancing the pipeline and the revenue of the business Great intent software to be used over the competition.

Bombora Feature Ratings

Intent Data ()
Not Rated
Sales Intelligence Data Standards
8.5
Company information
9
Industry information
8
Platform Integration Features ()
Not Rated

Using Bombora

20 - Marketing
Sales
Customer Success
2 - Sales
Marketing
  • Intent Data Management
  • Pipeline Generation through ABM
  • Correlate with the intent of different companies/contacts looking for solution.
  • Intent Management

Evaluating Bombora and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
The important factor for me is always the accuracy of the data and that's where the decision comes when it comes to intent.
I might change the selection process to evaluate more tools with better user experience. However, assuming Bombora will work on that part to improve the current poor user experience.

Bombora Implementation

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
  • Implemented in-house
Change management was minimal - Lessons learnt was, creating salesforce dashboards related to Bombora was little difficult.
  • Integration & license allocation in salesforce, Team supported well

Bombora Training

  • Online Training
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Configuring Bombora

It was pretty flexible to configure
Ensure your account level can be integrated and all the panes configuration in place
Some - we have done small customizations to the interface
No - we have not done any custom code

Bombora Support

I've received great support from Sean Freeman who supported very quickly and resolved during the onboarding and subsequently by the support team.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I haven't tried the premium support as the issues were resolved by the AE with in time.
During the onboarding and post onboarding as well i've received a great support from the team.

Using Bombora

I am giving 9 because i feel the UI/UX still needs to be improved with more visualization and less excel work.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Surge Analytics
  • Data Insights for Admin on the topics and timeline
  • Salesforce & HubSpot Integration to capture the topics and the score along with the delta updates
  • The excel data analysis, i highly recommend the visualization integration like ZoomInfo

Bombora Reliability

Need improvement in places such as visualisation & UX

Integrating Bombora

  • Salesforce
  • HubSpot
  • Single Signon
  • AppExchange or similar marketplace
Nothing it has seamless integration features such as single sign on & app exchange with SFDC.

Relationship with Bombora

Upgrading Bombora