Video Streaming Platforms
What are Video Streaming Platforms?
Video Streaming Platforms (also known as Online Video Platforms or Over-the-top Television Services) are managed end-to-end or bundled solutions that content creators, owners, and aggregators use to operate online video services.
Video Streaming Platforms should not be confused with Video hosting solutions like YouTube, for example. Whereas Video platforms focus on videos intended for social sharing, Video Streaming Platforms act as large-scale alternatives for entertainment and media companies looking to host their content such as TV shows, films, etc. online. Think platforms that give your company the ability to stream content as Hulu does for a variety of television networks. Examples of Video Streaming Platform providers include Disney Streaming Services, Comcast Technology Solutions, and Brightcove.
Features & Capabilities
A quality Video Streaming Platform should support the following:
- Video content accessible from multiple types of devices, including those specifically designed for streaming services such as Amazon Fire sticks, Apple TVs, etc.
- Apps particular to each type of device (website versions, mobile app versions, etc.)
- Specific apps for users on TV (CTV)/Internet Protocol TV (IPTV), or those wishing to use your streaming service through a TV
- Built-in subscription services for your customers/viewers
- Support for video-on-demand, in cases where subscriptions are not desired
Video Streaming Platforms Comparison
When on the market for a Video Streaming Platform provider, consider the following tips:
- A Video Streaming Platform is a major investment, consider viable alternatives such as hosting and streaming your content on your own. It does require some work, which is the benefit of using Video Streaming Platforms as it reduces the labor on your end, but may be more affordable and more maneuverable in the long-term.
- If you're sure a Video Streaming Platform is right for you, still create a contingency plan in case workflows must be brought in-house after all. Look for a vendor that speaks to this scenario, and has documentation on how they can assist you with making the transition.
- Choose a Video Streaming Platform vendor with a focus on innovation and growing with the market. You want to make sure the software you choose for streaming your content can keep up with emerging trends in the space. You don't want consumers to be swayed towards content that is more accessible or simply more exciting otherwise.
The cheapest Video Streaming Platforms start at around $200 a month and typically require an annual contract. These plans may be more suitable for non-entertainment/media companies looking to host internal videos on a secure platform. Entertainment and media companies will see higher costs associated with their video streaming services, and those agreements typically reach into the thousands of dollars. Contracts in this category are largely contingent upon the size of your media library. Narrowing down the scope of your library, as well as how you want users to interact with your video, will help you first create your shortlist, and then investigate specific pricing packages for your use case with the vendors you chose.
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