User Review: "BrightEdge is good."https://www.trustradius.com/seoBrightEdgeUnspecified8.1921012014-02-02T00:41:44.962Z
BrightEdge is used by the Search and Site Optimization team to monitor keyword and page rank as well as competitor analysis.
- Frequent updates and feature improvement
- Resource and blog access - loads of knowledge passed on by the BE team
- Shifting from keyword focus to something more page-centric.
- More canned summations would be welcome. Sometimes you look at the data provided and don't realize what you might be missing or what exactly the data's communicating.
- Less wasted time on keyword research
- Less wasted time on misdirected keyword focus
This is a great tool and the customer service provided to our team is second to none.
I haven't priced BE but I feel that smaller organizations might have trouble utilizing the tool - both for budget reasons as well as overcoming a limited SEO knowledge base. That's one reason I'm an advocate of summarized explanations of what the data might mean - just something to point novice users in the right direction with a better chance of being able to ask the right questions and find the right answers.