BrightEdge Review 41 of 54
User Review: "BrightEdge is good."
No photo available
February 01, 2014

User Review: "BrightEdge is good."

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

BrightEdge is used by the Search and Site Optimization team to monitor keyword and page rank as well as competitor analysis.
  • Frequent updates and feature improvement
  • Resource and blog access - loads of knowledge passed on by the BE team
  • Shifting from keyword focus to something more page-centric.
  • More canned summations would be welcome. Sometimes you look at the data provided and don't realize what you might be missing or what exactly the data's communicating.
  • Less wasted time on keyword research
  • Less wasted time on misdirected keyword focus
This is a great tool and the customer service provided to our team is second to none.
I haven't priced BE but I feel that smaller organizations might have trouble utilizing the tool - both for budget reasons as well as overcoming a limited SEO knowledge base. That's one reason I'm an advocate of summarized explanations of what the data might mean - just something to point novice users in the right direction with a better chance of being able to ask the right questions and find the right answers.