Overall Satisfaction with Bronto Marketing Platform
We use Bronto to for all marketing and transactional messages for our e-commerce website. It allows us to connect with customers and subscribers who are not yet customers. We also connect Bronto with our platform so purchase history and brand interest is also available through Bronto for use in messages.
- Ability to target customers based on behavior (past purchases, click data, etc).
- Ever evolving platform - new and useful features added every year.
- Great support - problems are addressed quickly even if that involves escalating to software engineers.
- I'd like to see more webinars or how-tos on using features within the platform - not just purchase this new expensive module.
- I would like to be able to edit a scheduled email rather than having to cancel and reschedule if a mistake was made.
- What happened to the Bronto Summit? Those were great!
- Dramatic increase in percentage of revenue from emails
- Significant increase in abandoned cart recovery
- Improved deliverability
We used Lyris before switching to Bronto. This was quite a while ago but the difference was night and day. Calls to technical support from Lyris usually took several days and generally ended with disappointment. Often what I wanted to do was available, but not on the version of the software I had. Bronto is always quick to respond and very helpful.