Long time Bronto user
March 16, 2018

Long time Bronto user

Bill Walker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

Bronto is used to primarily promote ticket sales for our minor league baseball team. We do occasionally promote non-ticket events. Our primary departments that utilize Bronto are our marketing and ticketing departments. We maintain contact with our fans with digital newsletters and/or team updates with the purpose of initiating ticket sales (sometimes tickets sales may relate to individual games, other times to ticket/season packages). On rare occasions, we offer access to our Bronto email database to select sponsors of the Knights.
  • Bronto is a valuable asset to us for its ability to track ticket sales (click-thrus that amount to purchases).
  • It's a nice benefit to have the scheduling features that Bronto offers for sending email blasts to our segmented groups.
  • The email reporting is very detailed and informative and gives us valuable data about adjusting email content and delivery schedules.
  • The ability to extract user data fields to include within emails is a great feature, but sometimes it gets forgotten and is not promoted enough imo within the user portal.
  • Would like to see Bronto offer some sort of RSVP type features/services for using Bronto to manage event registration (which we send email notifications for quite often).
  • Using report data we've adjusted our email delivery times and days of week to increase open rates
  • Using click data from reports we can see what areas of the email are being seen and which areas are not to help adjust email layout
I personally enjoy the options to upload my own HTML or use the WYSIWYG built-in email editor. I feel I have more control over my content designing off-line and then uploading the HTML.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Standard reports
Custom reports