Bronto took us from zero to hero in 2 years
March 16, 2018
Bronto took us from zero to hero in 2 years
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bronto Marketing Platform
Bronto is used to support sales and marketing on 2 different brand sites within 1 parent company. We send all of our promotional marketing with Bronto, as well as nurture new leads through a number of campaigns aimed to educate and convert. We also use Bronto to provide important information to customers of our top channel partner before delivery in an effort to reduce customer service calls.
- The message editor is easy to learn, easy to use, and allows you to build sophisticated messages with little to no development knowledge.
- The available feature set has allowed us to not only significantly grow our revenue from email marketing, but also allows for years of future growth and expansion of our email marketing programs. Key to this growth is a newer feature called Recommendations which serves up real time product suggestions based on browsing and purchase data of existing customers.
- When needed, the Bronto support team is knowledgeable, and quick to resolve issues, help us learn a new feature, or just point us in the right direction of solving our own problems.
- Reporting has been much improved in the last 12 months but still has room to improve. Often the view and format of reports varies depending on where you are looking at the data.
- Although the feature IS coming, we have been looking for transactional messaging for our CRM since we signed with Bronto. Given we use NetSuite, who owns Bronto, we expected this feature much sooner.
- More real-time and personalized content within Bronto would be welcomed.
- Email marketing revenue jumped 170% for our main brand between our first and second year leveraging the Bronto platform.
- 2 years ago we were not using any product or service to recover abandoned carts. In our first year with Bronto we recovered $198k, and in year 2 we recovered $314k.
- Our promotional emails brought in 109% more revenue after we adopted Bronto's Message Editor, which ensured all of our messages were device responsive at time of open.