Difficult to use, but a good complete marketing tool
October 17, 2019

Difficult to use, but a good complete marketing tool

Gabriela Band | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Cheetah Digital Marketing Suite (formerly Experian)

Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than Mailchimp.
  • Good price.
  • The support team is not good.
  • It is not easy to use at first, there is a learning curve.
  • User-interface can be improved, as it is a bit confusing.
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Do you think Cheetah Digital Customer Engagement Suite delivers good value for the price?

Yes

Are you happy with Cheetah Digital Customer Engagement Suite's feature set?

Yes

Did Cheetah Digital Customer Engagement Suite live up to sales and marketing promises?

Yes

Did implementation of Cheetah Digital Customer Engagement Suite go as expected?

Yes

Would you buy Cheetah Digital Customer Engagement Suite again?

Yes

Cheetah DMS works as a central hub for your online customers. You are able to test and measure different marketing campaigns on a variety of channels (programmatic, e-mail, etc). It's useful for big companies that work across the whole online spectrum and are not niche players. Also, the cost makes it impossible for a small player to acquire this product.