Overall Satisfaction with Cheetah Digital Marketing Suite (formerly Experian)
Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.
- It offers social media tracking, which is a big competitive advantage against its rivals.
- Email targeting options are better than Mailchimp.
- Good price.
- The support team is not good.
- It is not easy to use at first, there is a learning curve.
- User-interface can be improved, as it is a bit confusing.
- It has raised costs due to its price, reducing ROI.
- However, we have gotten good results and great CPAs with them, improving margins.
- It has allowed us to be faster on testing, improving ROI in the long term.
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
Do you think Cheetah Digital Customer Engagement Suite (discontinued) delivers good value for the price?
Yes
Are you happy with Cheetah Digital Customer Engagement Suite (discontinued)'s feature set?
Yes
Did Cheetah Digital Customer Engagement Suite (discontinued) live up to sales and marketing promises?
Yes
Did implementation of Cheetah Digital Customer Engagement Suite (discontinued) go as expected?
Yes
Would you buy Cheetah Digital Customer Engagement Suite (discontinued) again?
Yes