My honest review of CheetahMail 2015
July 17, 2015

My honest review of CheetahMail 2015

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

multiple versions

Modules Used

  • Identity Manager, Interactions Manager, API

Overall Satisfaction with CheetahMail

I worked at an agency that used multiple ESPs and CheetahMail was one that we had expertise in a pool of 10 ESPs that we developed in to support our clients. It solved transactional real time messaging for order and shipping confirmations and batch and blast to large lists very quickly. This was an excellent tool to get out a lot of emails quickly.
  • CheetahMail has grown their platform from just a batch and blast of large quantities of email to one that allows for strategic consumer profiling and targeting. The tool has made strides towards getting to the analytical data so we can do some granular targeting.
  • CheetahMail's strength is and has always been in sending out large quantities of email quickly. They have also enabled actionable consumer profiles for more granular targeting.
  • The platform lends its self to deliver more effective campaigns and measureable results by matching clients’ audience data to display, video, social, mobile and media activating the audience or consumer.
  • I would like to see more intuitive features to easily switch between the different modules of CheetahMail. Moving from the different tabs are not as easy as I would like.
  • I would like to see more features around scoring user data. It would be great if CheetahMail could have an intelligence engine that could be used for setting up dynamic content based on past behavior.
  • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
  • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
Our employees are ESP agnostic and we try to support the ESP that our clients are using or want to migrate to. Typical ESPs in this tool chest are the Marketing Cloud (formerly known as ExactTarget), Silverpop, Adobe, and MailChimp for our smaller clients. In the last couple of years, ESPs have enabled a great number of advanced features to get to advanced targeting, segmenting, and analysis and while CheetahMail has some of those features, it has not done as good of a job keeping up with the other leaders in the industry. This is not one of the top ESPs that our clients are asking to support them on or onboard them to in 2015.
For clients that are looking to send a lot of emails quickly, millions of emails - this is the platform for you. If you are looking to do advanced targeting using behavioral activity from the past, this is not the best platform for making these types of strategies work. It has made strides in that direction but still has a bit to go.

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