Good delivery system, average analytics features
Duncan Hernandez | TrustRadius Reviewer
November 15, 2018

Good delivery system, average analytics features

Score 4 out of 10
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Overall Satisfaction with CheetahMail

CheetahMail is our current solution for emails for all areas of our company, especially marketing. For sending out emails to the masses or for specific remarketing purposes, CheetahMail is our answer. The segmentation and customization of when/what email is sent is what CheetahMail is primarily used for. The tracking and internal management system that CheetahMail also provides is helpful as well.
  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
  • Missing column values in the historical records sent are sometimes missing and have to be fixed by Cheetah and resent to us.
  • There are many email ids that are not correctly passed in our own web data and there is some struggle finding the correct email that lead to web data.
  • Web-based customers have gone up.
  • Though the customers have gone up, we don't see a significant increase in our policies sold.
  • Communicating with CheetahMail is also fair when having to debug problems, which is good but there are a bunch of problems with some emails that lead to communication in the first place.
CheetahMail is a much more mature product than Yesmail, though many problems exist with both email service providers. Though some data can be missing, there is so much more data available with CheetahMail than our previous email service providers. The web-based management system is clunkier than Yesmail, but provides much more options for customization and management.
The customization options are nice and the templates are plentiful and endless. The one drawback is that their web-based system can be very finicky and annoying, especially when first trying to log in.

The historical records are also a big plus, but the missing column values really slow down analyses and raise lots of questions by the marketing team.

Cheetah Messaging Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
4
A/B testing
6
Mobile optimization
5
Email deliverability reporting
8
List management
7
Triggered drip sequences
5
Dashboards
4
Standard reports
4
Custom reports
3