Item: Circle Community Platform
Rating: 10
Author: Verified User

Overall Satisfaction with Circle Community Platform

Use Cases and Deployment Scope

we use Circle Community Platform to host a currently free, active community for our customers, helping them connect to one another, access exclusive events and resources, and discounts. For us, it helps us build deeper bonds and trust with our B2B customers and serve our mission of empowering and inspiring our industry.

Pros and Cons

Pros

Dedicated spaces for different topics or audiences
A variety of formats to serve different content needs
Events - hosting and promoting

Cons

Deeper analytics and more customization in metric views
More accurate tracking for invite links (Not just clicks; actual joining would be useful)

Return on Investment

Increased the siz our most engaged audience
Increased our overall engagement with our audience - way more two way dialogue than traditional email marketing can do
Increased attendance at our webinars and paid classes

Usability

It's an excellent and intuitive platform. The UX is familiar so it's easy for admins and users. I've found customer support and the knowledge base to be excellent too.

Alternatives Considered

Meta Business Suite and Slack

The benefit of products like Slack and Facebook groups are they are integrated into tools that most folks already use. However, we wanted the customization and community tools Circle Community Platform offers. Luckily, Circle Community Platform offers an excellent email notification system that helps us alert folks when there is new content.

Key Insights

Do you think Circle Community Platform delivers good value for the price?

Yes

Are you happy with Circle Community Platform's feature set?

Yes

Did Circle Community Platform live up to sales and marketing promises?

Yes

Did implementation of Circle Community Platform go as expected?

Yes

Would you buy Circle Community Platform again?

Yes

Other Software Used

Wrike, Slack, Semrush

Likelihood to Recommend

Communities are huge right now and a great solution for businesses looking to build relationships and trust with customers. I recommend Circle Community Platform for sharing information, fostering connection, hosting private events, and anything where knowledge sharing and support is a goal. It's intuitive and mimics the UX of familiar social media sites.

Comments

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Community Is A Key Marketing Strategy Right Now — Circle Community Platform for B2B

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