Item: Clay
Rating: 9
Author: Matthew Parry

Overall Satisfaction with Clay

Use Cases and Deployment Scope

We sell our software to pet services businesses, I use Clay to identify businesses that fit within our ICP and to identify ways that our software would help them. We also use Clay to enrich our CRM to make sure that we have the most up-to-date information and that the information is correct.

Pros and Cons

Pros

Allows me to use AI at scale
I can use it to connect to other technologies and databases
Allows me to improve our CRM data
Helps us personalize our sales approach

Cons

Sometimes queries can run a long time and it can be hard to stop a column that is running.
Some of the AI services are less dependable and/or hallucinate answers. This happens more with cheaper services.

Return on Investment

It allows us to do 1st party research at scale
It helps us identify prospects who are a good fit for product-based campaigns.
It helps us focus our sales effort.

Usability

Still can be difficult to navigate at times. Re-running items can take a while. I would love to be able to copy/paste columns from previous sheets easier.

Key Insights

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Other Software Used

HubSpot Marketing Hub, RevenueHero

Likelihood to Recommend

Especially well suited if you have a tech enabled team. For people who are less tech oriented Clay can be more overwhelming.

Clay Feature Ratings

Comments

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GTM with Clay

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