Item: Clay
Rating: 9
Author: Verified User

Overall Satisfaction with Clay

Use Cases and Deployment Scope

Clay helps alleviate the data bottleneck in and out of the CRM and creates more opportunities for quality conversations and higher conversion rates.

Pros and Cons

Pros

Research (Claygent) at scale is second to none
The scoring function makes scoring accounts, people, and data so easy
The filtering and conditional run formulas are most essential.

Cons

Credit expenditure alignment, a more robust credit tracking dashboard
Better onboarding flow for new users,
The UNDO button, needs to be a feature..always, someway, somehow.

Return on Investment

The amount of time Clay has saved me from doing mundane, repeatable (pipeline generating) tasks is astronomical. I've gained so much time back to focus on the growing business and not just working for the business.

The continuous scale of products features, updates, and integrations sometimes makes it easier to get lost in all of the "noise," and with certain new features, it makes it more difficult to find the old way of doing things. Being an original user has allowed me to be pretty up to date with everything but it's easy to get a little confused sometimes by the updates

Alternatives Considered

ZoomInfo Sales, n8n and Persana AI

Key Insights

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Other Software Used

Salesforce CRM Analytics, lemlist

Likelihood to Recommend

Clay is a necessary tool in order to execute the modern GTM flywheel.

Clay Feature Ratings

Comments

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The scoring function makes scoring accounts, people, and data so easy

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