Love Clay
September 19, 2025

Love Clay

Drew Goins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Clay

All things GTM - customer discovery, enrichment, account scoring, and building intent signal monitoring to accelerate sales deal cycles.

We also use clay for existing customers to identify champion movements across industry and key events at our customers to support their needs, sending these insights into to AM team. Our sales org has seen a significant increase in productivity and deal closure rates based on clay insights

Pros

  • Identify new customers and enrich their info to help score customers
  • Create intent signals to reach out to customers at the right moment in their journey
  • Enrich for contacts

Cons

  • Better flow management and a way to identify if a high spend flow may not get the right info
  • Better data standardization / cleaning tools across different providers (addresses, phone numbers, etc..)
  • Significant ROI gain on our sales productivity
  • Does take a lot of ops overhead to initially build and manage budget ongoing (but this is often just traded from a different flow/data management)
It is very easy and user friendly, but it ends up being time consuming to manage and clean the outputs

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

It has accelerate what used to take multiple partners, $10 of thousands of dollars, and weeks of connectivity work - into days of building and at a fraction of the cost

Clay Feature Ratings

Advanced search
9
Identification of new leads
9
List quality
7
List upload/download
7
Load time/data access
8
Contact information
5
Company information
7
Industry information
7
Lead qualification process
6
Salesforce integration
9
Company/business profiles
8
Data hygiene
3
Sales email templates
8

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