Love Clay
Overall Satisfaction with Clay
All things GTM - customer discovery, enrichment, account scoring, and building intent signal monitoring to accelerate sales deal cycles.
We also use clay for existing customers to identify champion movements across industry and key events at our customers to support their needs, sending these insights into to AM team. Our sales org has seen a significant increase in productivity and deal closure rates based on clay insights
We also use clay for existing customers to identify champion movements across industry and key events at our customers to support their needs, sending these insights into to AM team. Our sales org has seen a significant increase in productivity and deal closure rates based on clay insights
Pros
- Identify new customers and enrich their info to help score customers
- Create intent signals to reach out to customers at the right moment in their journey
- Enrich for contacts
Cons
- Better flow management and a way to identify if a high spend flow may not get the right info
- Better data standardization / cleaning tools across different providers (addresses, phone numbers, etc..)
- Significant ROI gain on our sales productivity
- Does take a lot of ops overhead to initially build and manage budget ongoing (but this is often just traded from a different flow/data management)
Do you think Clay delivers good value for the price?
Yes
Are you happy with Clay's feature set?
Yes
Did Clay live up to sales and marketing promises?
Yes
Did implementation of Clay go as expected?
Yes
Would you buy Clay again?
Yes

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