Item: Clay
Rating: 10
Author: Tanner Bond

Overall Satisfaction with Clay

Use Cases and Deployment Scope

I've built most of my marketing consulting practice on Clay - both my own outbound efforts and then the services I offer my clients are Clay-based.

I use it for my clients for data sourcing, enrichment with bespoke data, filtering/scoring and live enrichment, as well as outbound campaigns.

Pros and Cons

Pros

Allow you to create bespoke data fields
Give you breadth of data providers coverage without contacts at those providers
Leverage AI to create custom messaging, do hours of analysis in minutes, etc...

Cons

Putting in better defaults for credit efficient uses
Faster processing of AI runs/column functions

Return on Investment

It's allowed me to funnel larger lists of targets down to just my ICP, which has really helped cold outreach
It's enabled 80% of the services I sell to clients

Usability

I think it's pretty easy to use given its functionality. Every product will have some learning curve, but I think it's really well designed - things are generally where you expect them to be.

Key Insights

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Likelihood to Recommend

It's amazing for enriching accounts in your CRM with perfect fit data that you can't find anywhere else.

It's not a CRM, and can be difficult to utilize data that you already have about a company/contact in another table without paying for it again

Clay Feature Ratings

Comments

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It's enabled 80% of the services I sell to clients

Software Version