if youre not using Clay youre missing out
September 19, 2025

if youre not using Clay youre missing out

Rubi Sandoval | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Clay

it's a day to day tool, we normally run any amount from at least a few hundred thousand to a million or so rows per day. We use a lot of the integrations they have to enrich people, companies, look and validate emails with several providers, then we send them to out sequencing tool to do cold outreach. I'd say we mostly use native Clay integrations like formulas and openAI.

Pros

  • email waterfalls
  • formula generation
  • bringing several providers and types of integrations into one place

Cons

  • having different people handling a support ticket
  • will be cool to have a search and replace function for formulas so you don't have to manually change all the dependencies when you update/delete columns that are already being referenced
  • the name of the user that did the last modification to a table
  • being the top agency on Clay usage
  • running more than 100K rows with enrichments every day without it breaking
  • scheduling LinkedIn sources is a game changer
it's easy to use once you pass the learning curve but you gotta mess up some times to learn otherwise you'll never know what you need to take care of, hone, replace, delete, etc. I always describe it as an "Excel" but for marketers to people who don't know it and describe all the sources they have available.

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

we use it for cold email so it covers most/all of the cases but I do find the CRM integrations to be tricky sometimes, even if you use different field contents/IDs/emails there are edge cases where you think you'll get a match but you don't, then when you try to create a new entry because you didn't find anything you get an "already existing" error.

Clay Feature Ratings

Advanced search
8
Identification of new leads
9
List quality
10
List upload/download
10
Load time/data access
10
Contact information
10
Company information
10
Industry information
10
Lead qualification process
10
Salesforce integration
8
Company/business profiles
10
Data hygiene
10
Sales email templates
10

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