Item: Clay
Rating: 9
Author: Verified User

Overall Satisfaction with Clay

Use Cases and Deployment Scope

We had big discrepancies in data across regions. Trying to organize sellers across 20+ countries and deliver quality data was a huge problem. Clay made it easy to test and verify across the globe, and find data points we didn't know existed. Huge unlock for our outbound motion.

Pros and Cons

Pros

Easy to find people data
Simple to verify high quality contact information
Rapidly experiment and iterate through ideas during live work jams

Cons

Enterprise controls for admins need a level up
Sandbox and playground modes are good, but proper DevOps process support would be awesome
Monitoring modules would be a big help

Return on Investment

improved data reliability across regions
reduced experimental time from weeks to days

Usability

steep learning curve, but everything makes sense once you figure it out

Alternatives Considered

CargoAi Marketplace, Persana AI, Apollo.io and Amplemarket

Key Insights

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Other Software Used

Salesforce Sales Cloud, Nooks, Common Room

Likelihood to Recommend

Finding and organizing company and person data based on unique business needs. Being able to start from a broad data pool, then get increasingly specific about who or what you want to target, and what data points would make it possible to do so. You could do that over the course of weeks with data teams and other enrichment providers, but Clay has condensed that time to value to days.

Clay Feature Ratings

Comments

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Fundamentally alters how we approach GTM process

Software Version