A great heatmapping and low-budget user testing tool.
December 17, 2013

A great heatmapping and low-budget user testing tool.

Leor Maizel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Clicktale (legacy)

Modules Used

  • Mouse Tracking Suite

Overall Satisfaction with ClickTale

  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
  • ClickTale's heatmaps have definitely informed conversations as to what features users are interacting with and whether a feature is findable.
  • Coupled with my company's proprietary A/B test platform, ClickTale has been a useful validator of results.
I would want to know whether the colleague works either in a setting in which conversion optimization is an important business goal, or has a large analytics but not user testing budget (just like my company). In this case I would definitely recommend ClickTale.

Using ClickTale

For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on.