Item: Conductor
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Our organization uses Conductor on a daily/weekly basis to get insights for on page website SEO optimizations. Moreover Conductor is used to track the performance of updates/changes made to the website.

Another use of Conductor is to compare performance against competitors via the Domain Explorer and Market Share features of the platform.

Pros and Cons

Market Share Analysis
Keyword Rank Tracking
Content Performance Analysis

User Interface (Switching between accounts)
Ability to choose any day of for comparison (Instead of "Week Ending")
Custom reporting workspace (Ability to resize/position charts and tables)

Return on Investment

Optimized for unranked local keywords to increase traffic
Use "Business Case" feature to measure ROI on SEO optimizations

Data Integration

As far as I understand, Conductor feeds on raw data from multiple sources such as Google Search Console, SEMRush, Deepcrawl therefore it has an enormously large data set which it uses to process.

Strategic Collaboration

Conductor enables our SEO team to get insights for content development and on page optimizations. Using the "Audience Intent Explorer" feature we (SEO team), compile a list of keywords based around the products and services our clients offer. We then pass on the prepared list of keywords to our content development team who will in turn write blog posts, ad copies etc which will then be published on the website. This process ensures customers are being feed exactly what they are after and the content provided to them is highly relevant to their search queries which increases the chances of converstions.

Support Rating

Conductor team has always been very supportive and helpful. I have had a few instances in the past which I contacted them and they every time they responded to me with a resolution in less than 30 mins.

Conductor team is very professional with their work and always try to educate their customers so they can fully utilize the platform.

Alternatives Considered

I have used various SEO tools such as SEMRush, GeoRanker, Moz, SpyFu and Keyword Spy in parallel with one another to achieve my desired results. However, since switching to Conductor I was able to access most of the information I need (Keyword rank, Monthly search volume, Keyword suggestions, content insights etc). The best part about conductor is that I can create keyword segments and categories and even group keywords based on marketing regions provided by clients to better track performance!

Likelihood to Recommend

Conductor is a great tool to use for keyword tracking and search tracking. It has helped us to actively monitor the performance of our client's websites and searches. Moreover it helps to prove and justify the results of our initiatives and make data driven decisions.

Usability

Visibility Performance is perhaps the most useful feature in Conductor. The ability to look at both true rank and standard rank of keywords with just a click is a great feature and something which help better analyze keyword rank movements.

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Joe Taylor
(Vendor Representative) commented 6 years ago
Thank you for taking time to write a review. We really appreciate it. I love the story you told around working with your content team. We have seen that the most high-performing marketing teams have effectively broke down the silos between different departments and it looks like you are doing exactly that. It's not easy and you should be proud of that workflow. We are actively working on a lot of the improvements you asked for. I have seen the work we are doing around enhancing the multi-account experience and well as some new date-pickers. I don't know your exact use case, but I think you will like some enhancements that we are releasing in the near future. We love the feedback and please provide it as often as warranted. Thank you again, Joe Taylor Director of Customer Success jtaylor@conductor.com

The preferred SEO tool packed with features!

Overall Satisfaction with Conductor Searchlight