Conductor Platform - More than just an SEO Tool
September 10, 2018
Conductor Platform - More than just an SEO Tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor's platform is easy to use and set up for clients. Currently, the SEO department leverages Conductor for keyword rankings, reporting, competitor data, content marketing and more. The data it provides helps in making strategic decisions on how to improve our client's SEO campaign, increase brand awareness and revenue, leads, etc. Conductor integrates with Google Analytics and Google Search Console to help tie back all the data in one platform and integrate it into monthly SEO reports for example.
Their customer service is top notch and easy to use. Their chat feature provides support when you need it. Their staff is very helpful and if they don't know the answer, they always follow up with me on the same day.
- Their keyword rankings are very helpful in determining if our SEO campaign is working. Having tools that provide fresh content ideas is also helpful for writing blog articles.
- Their competitor tools help in identifying keywords or areas where our clients are being outranked. The Explorer feature allows you to find out which keywords competitor websites are ranking for. This is great for keyword research and to get an idea of industry specific jargon that may be overlooked in keyword research.
- The organic/paid search section optimizer is also great for gaining insights between organic and paid search.
- Their reporting is easy to use and provides high-level views as well as getting granular depending on who your audience is.
- Conductor offers weekly tracking for keyword rankings for entry level. They do offer daily tracking as well however it's an additional charge. Would be nice if you had the choice for either option without having to upgrade.
- I think additional SEO tools should be added to Conductor to avoid having to use 3 other tools for example. Currently, for backlink audits or technical audits, I have to use other vendors. I would love to see the data in Conductor.
- Their platform is easy to use however the menu options change often and some features that I've leveraged on a daily basis have different functionality or are taken away altogether which can be frustrating.
- Our customers see the positive difference in keyword rankings and in turn see visits increase to the website, more phone calls or orders for example. Depending on the vertical of course.
- We leverage Conductor in business development presentations and many prospects are familiar with the platform.
- Reporting is easy to set up and provides a clear picture on performance from the start of an SEO campaign to current day.
I value Conductor's data and rarely see any anomalies between the data and what I'm seeing in the search engines for example. I often use screenshots from Conductor's platform in presentations and then go to Google to perform the search. While they are sometimes a few positions off, the data is pretty much on target. This is extremely important since we can tell clients their keywords are ranking on page one of Google however if the client is searching and not seeing it, this could negatively impact the confidence our clients have in our work. Of course there are times for reasons such as geo-targeting for example where rankings could differ, we would explain this to our clients.
The content performance and explorer features allow us to look for new and relevant topics to write about for our blog articles or any other pages that are being added on the website. Having these features has had a positive effect on aiding our writers to research topics, gain insight and determine if the topic is something that should be written about.
I've used BrightEdge over 5 years ago and after switching to Conductor, I found it easier to use than BrightEdge. I think the support is also a step up above BrightEdge. To be fair, I haven't used BrightEdge in some time so their platform may have new features however it would be pretty tough to convince me to switch to a new platform.