Overall Satisfaction with Conductor Searchlight
We use Conductor organization-wide, though we're still educating and implementing it within some departments and business areas. As we build a new site, we're using Conductor primarily to evaluate and update old content, and going forward, to create SEO-friendly content from the start.
- Everyone I've worked with at Conductor has been kind, friendly, and genuinely happy to help. They make sure you understand the tool and what it means without dumbing it down -- no matter the level you're at. I know that's not specific to Conductor, but I have to shout out my team! AJ, Mike, and Derek especially.
- Conductor itself is intuitive and easy to use -- the graphics are pleasant and get the point across, which can be hard when you're looking at a lot of data. Someone is always available to help if you don't understand something. I love that I can organize data into work spaces, which can be easily shared with higher-ups who need to digest information fast.
- Also not specific to the platform, but rather Conductor itself: I was recently invited to a session for "power users," where we were able to talk directly with product designers about what's coming down the pipeline, and I felt that our feedback was really listened to. Decision-makers wanted to hear what we need, and I believe they'll implement it.
- The only thing I could criticize is that SEO in general can be really hard for non-technical employees to grasp, and there's not much in the way of very very basic information -- Conductor assumes you have some knowledge.
- I would also LOVE if Conductor had premade, customizable templates for data (right now I get that from my team) built in.
- Unfortunately we're in such a state of flux with the new website being built from the ground up, and incorporating SEO, that hard numbers are less of a priority.
We're slowly but surely optimizing the content on all our pages, and hopefully as we move to a new site (Conductor is doing the migration too!), creating and updating new, SEO-friendly content.
This is our first and only SEO platform.