Great SEO Platform
March 07, 2019

Great SEO Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

We use Conductor in the Marketing team for SEO optimization on the web team, making strategic decisions for paid advertising campaigns, and gathering insight into how our YouTube channel is performing as we're growing and expanding video into our digital marketing strategy. Conductor is used in a variety of ways in our business!

Pros

  • An all in one solution.
  • Helpful for insights into many decisions for paid advertising campaigns.

Cons

  • Going through the on-boarding and training process in Conductor takes some time, just because the platform is very in-depth.
  • It definitely has helped our search rank position.
  • Helped with our paid rank position on keywords we don't rank organically on.
The quality has been great so far in my experience. I really only use it for a couple of aspects of the platform (keyword analysis and Youtube video performance). However, I know others use it for SEO site wide and for the datto brand across several products and company websites.
It's helped us monitor SEO traffic to content that we currently have, as well as deciding which content (ebooks, blogs, new pages on the website, webinars, etc) we should create or refresh so that we can drive more qualified traffic to our website and generate more business and revenue overall.
My on-boarding experience was quick. Nothing to complain about. Our support team has regular meetings, and even if I don't always attend them I'm welcome to hop in whenever I have a question or need help with something with the platform.
Conductor has helped me make informed budget decisions for paid campaigns in Google Ads by analyzing which keywords to put money behind. I also use Conductor for YouTube Cross-Channel insights, which has been helpful in measuring success and in seeing what improvements need to be made to the channel, both as a whole and for specific videos.

Conductor Feature Ratings

SEO
8.5
Keyword analysis
9
SERP ranking tracking
Not Rated
Competitive analysis
8
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
SEO Channels
Not Rated
Local SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
SEO Platform & Account Management
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated

Using Conductor Searchlight

Conductor isn't the easiest to understand or use at first. There's a lot of information to learn about how to use the product and all of the ins and outs. However, once you've been in it for a while it's pretty intuitive. I might be the outlier here, but that's my experience.

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