Item: Conductor
Rating: 10
Author: Alden Joseph Ambrocio

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Conductor is used to monitor our website's content and keyword performance and allows us insight into trending terms in order to best adjust our content creation strategies. The website shows recommendations and other related terms that allows us to pick and choose how to utilize the results based on the competition of that topic. Conductor also features seamless integration with Google Search Console and Google Analytics. To complement this, the site has a built in workspace and reports function that ensures that your entire team has simultaneous access to the same perspectives on the industry.

Pros and Cons

Pros

The Managed Services team provide amazing communication and show that they are just as invested in your success. Their insights help tailor how to use the site and best develop your site.
The Conductor program is easy to use and the training program to help you get integrated is great and works around your schedule.
Competitor insights allow you to create a strategy that is best tailored to tackle industry issues.

Cons

There are discrepancies in MSV between different sites. Currently unclear if this is an aggregate score or gotten through a different method than Ahrefs and Moz. While this isn't a crippling issue, we supplement our decisions based on other sources.
It would be nice if we would specify the columns we download on the keyword bulk updater and add MSV and rank changes to the columns. Again, a very minor issue.

Return on Investment

It's a bit too soon for me to adequately answer this question, as we have recently changed platforms and are currently working on our overall site authority.

Support Rating

Onboarding was a breeze. The internal communication between Conductor has been great and allowed us to move seamlessly between training to general use phase. We've seen an improvement in conversion rate as we've made our site more customer oriented. The managed services team continues to be a great help in each of their various departments and have been helpful in answering all of our questions. If they don't have an answer the moment you ask, they'll get back to you with cited sources.

Likelihood to Recommend

Conductor is great for checking overall keyword performance based on your selected search engine. This allows you to create a database of relevant keywords and phrases best suited to increase your website visibility. For example, if you were a potato salesman and wanted to optimize your site on newly trending Yukon Gold potatoes, you can simply search the MSV on related key terms in order to best provide the best consumer experience based on most commonly searched terms. This also shows you which terms are not currently relevant and track them for later updates.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

Great training program that shows you the ropes, followed by an amazing team that has great communication, makes Conductor very easy to use. Workspaces has been used by the Managed services team to keep us briefed on strategy changes and improvement through the past few months.

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Conductor Highlights