Item: Conductor
Rating: 9
Author: Maggie Barr

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Our marketing team uses Conductor primarily as a content and SEO tool. Our paid, social and analytics teams also have access. We use it to identify content opportunities and to track how well our content is performing.

Pros and Cons

Pros

Keyword research - trended search volume, journey stage, competition, related phrases and questions
Support team - customized reports each month from their support team based on your requests looking at technical, keyword research, competitive insights, recommendations, etc.
Reporting - Robust reporting features
Content integration - More holistic picture of how content and SEO work together

Cons

There's a learning curve to the system so takes a little bit to get proficient in using it

Return on Investment

Increase in organic visits
Increase in organic rank

Support Rating

The customer service is fantastic. In addition to the onboarding training, they offer certification and ongoing monthly support calls. Depending on your service agreement, you can ask for a certain number of reports each month for the team to build out.

Alternatives Considered

I have used other tools but liked Conductor's holistic approach between content and SEO.

Likelihood to Recommend

If you already have content marketing in place, Conductor can really help you get more value out of what you are doing. If you are starting from the ground up, it can help you identify opportunities and see what competitors are doing. It also helps show the ROI of content and SEO efforts to upper management.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

Insightstream is helpful to direct your attention to trends. Workspaces are great for building out reporting. Once you learn how to use it, they are both easy to use.

Comments

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Excellent SEO and Content Tool