Excellent SEO and Content Tool
Overall Satisfaction with Conductor Searchlight
Our marketing team uses Conductor primarily as a content and SEO tool. Our paid, social and analytics teams also have access. We use it to identify content opportunities and to track how well our content is performing.
Pros
- Keyword research - trended search volume, journey stage, competition, related phrases and questions
- Support team - customized reports each month from their support team based on your requests looking at technical, keyword research, competitive insights, recommendations, etc.
- Reporting - Robust reporting features
- Content integration - More holistic picture of how content and SEO work together
Cons
- There's a learning curve to the system so takes a little bit to get proficient in using it
- Increase in organic visits
- Increase in organic rank
The data has been very helpful. We use parts of Conductor's data for our monthly marketing report. It also integrates with other analytics tools.
Our content writers are all trained in SEO and use Conductor to do SEO research - it makes our content much stronger.
I have used other tools but liked Conductor's holistic approach between content and SEO.
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