Conductor Tool Drives Organic Success
September 10, 2020

Conductor Tool Drives Organic Success

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

We use Conductor within our marketing department. It is primarily used by our web, external communication and digital marketing teams. This tool helps us to measure our organic reach. What I like about it most is that we are able to watch certain "tracked keywords" and not all the keywords that we might rank for - this helps to eliminate noise and focus in on what we think is important for our business.
  • Keyword research.
  • Provides insights without having to dig through data.
  • Live reports that automatically update.
  • Tracking content by categories.
  • Not all aspects/tools are readily available in the menu - you need to know how to click around to find more advanced or details.
  • Like to be able to see all ranking keywords for site more easily.
  • Made SEO faster and more responsive.
  • Improved organic traffic to areas of site that were optimized using keyword and competitive analysis through Conductor.
We have pulled in our Google Analytics data. While this is not our reporting tool of record, it gives us a good idea of growth and success we are seeing on the website. With this data being so visible, I've been able to get a broader buy-in for SEO with our writing team and leadership. This tool has impacted how we measure SEO and our content goals since it is updated regularly automatically and allows me to focus on improvement than manual tracking.
We have setup reports specifically for each writer so they can see how the pieces they do perform organically. Their manager reviews this with them and has started to suggest updating pages that are underperforming - and those that are performing well to see if we can do even better. Since these are automated it save a lot of time doing "reports" and being able to focus on continuous improvement.
We consistently use explorer to see the types of keywords our competitors are ranking for - and if those keywords would work for us too. Additionally, we use explorer for our keyword research. It has helped make some major name change decisions on how we refer to things internally vs. externally in order to meet the search intent of our audience.
On-board training was fabulous. Our initial keyword research was terrible and I had to redo it almost immediately. Every time I have questions I get immediate responses from the support chat window. Our success team is ok - we are onto our 3rd contact in about a year and a half. The deliverables that we get from Orchestra are just ok.
We previously used Moz. It was a good initial tool (and a much lower price point) - but doesn't automate the same way that Conductor does and requires a lot of manual work to get to similar answers. I do prefer Moz's backlinking tool - as Conductor only provides minor backlinking information through DeepCrawl.
If you are looking for a well rounded tool that is detailed enough for an SEO, easy enough for a content writer and has the technical details for web - this is the right tool for your team. If you are just looking for basic keyword research - you can use a simpler more basic tool - but then you will have to manually review keyword movements and changes in organic traffic.

Conductor Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Not Rated
Local SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools

Using Conductor Searchlight

24 - External communications - writers & PR.
Web team.
Digital team.
1 - You need someone who is interested in SEO, and in growing organic results on your website to help drive SEO through your marketing team. Additionally, you need writers to implement keywords and SEO best practices in content that is being created.