Item: Conductor
Rating: 9
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

We use Conductor within our marketing department. It is primarily used by our web, external communication and digital marketing teams. This tool helps us to measure our organic reach. What I like about it most is that we are able to watch certain "tracked keywords" and not all the keywords that we might rank for - this helps to eliminate noise and focus in on what we think is important for our business.

Pros and Cons

Pros

Keyword research.
Provides insights without having to dig through data.
Live reports that automatically update.
Tracking content by categories.

Cons

Not all aspects/tools are readily available in the menu - you need to know how to click around to find more advanced or details.
Like to be able to see all ranking keywords for site more easily.

Return on Investment

Made SEO faster and more responsive.
Improved organic traffic to areas of site that were optimized using keyword and competitive analysis through Conductor.

Support Rating

On-board training was fabulous. Our initial keyword research was terrible and I had to redo it almost immediately. Every time I have questions I get immediate responses from the support chat window. Our success team is ok - we are onto our 3rd contact in about a year and a half. The deliverables that we get from Orchestra are just ok.

Alternatives Considered

We previously used Moz. It was a good initial tool (and a much lower price point) - but doesn't automate the same way that Conductor does and requires a lot of manual work to get to similar answers. I do prefer Moz's backlinking tool - as Conductor only provides minor backlinking information through DeepCrawl.

Likelihood to Recommend

If you are looking for a well rounded tool that is detailed enough for an SEO, easy enough for a content writer and has the technical details for web - this is the right tool for your team. If you are just looking for basic keyword research - you can use a simpler more basic tool - but then you will have to manually review keyword movements and changes in organic traffic.

Conductor Feature Ratings

Using Conductor Searchlight

Users and Roles

24 - External communications - writers & PR.
Web team.
Digital team.

Support Headcount Required

1 - You need someone who is interested in SEO, and in growing organic results on your website to help drive SEO through your marketing team. Additionally, you need writers to implement keywords and SEO best practices in content that is being created.

Comments

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Conductor Tool Drives Organic Success