Outstanding determination to help their customers succeed!

Conductor is currently being used by two members of the marketing team. For me, the business problem that it solves is both content creation and content optimization. We use Conductor to create content based off SEO search terms then we use the keyword function of the platform the add keyword in order for our content to perform better and be found through search results by new users. The other member on my team uses it for more advanced SEO reporting.

The integration with Google Analytics helped us better monitor which content was performing well, what needed to be optimized, and finally what needed to be retired from our site because it was not getting enough traffic. Being able to have both the analytics from Google Analytics and the keyword from Conductor in one place, greatly aided in achieving our content goals.

The main aspect of my role is content creation, the collaboration between myself and our SEO expert on the team is greatly a result of both of us using Conductor in our every day roles. We worked together very well as a result of us both using and understanding the Conductor platform. It helps us both do our jobs better.

We are able to reach new customers as a result of Conductor. Using the content creation and content optimization aspects of the Conductor platform. When customers are searching for content that we are producing, we appear higher in the search results and have a better chance of working them further through the funnel.