Amazing platform - powered by dedicated & knowledgeable SEO leaders!
September 28, 2020
Amazing platform - powered by dedicated & knowledgeable SEO leaders!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor's platform is currently being used within our Digital Marketing department. However, we are encouraging the broader marketing organization to get on board to help them do some keyword research as they work on new products.
The platform helps us address many business objectives such as:
The platform helps us address many business objectives such as:
- How well do we rank for branded and non-branded keywords.
- How well does the competition rank for our keywords.
- Identify on-page optimizations we can make to our website to better our rank on Google SERPs.
- Help identify new or related keywords we should work toward ranking for.
- Understanding what type of content we should create to fulfill the needs of current and future customers.
- It's a very easy to use platform.
- Great way to understand where you rank as an organization as well as your direct competition.
- The ability to identify content gaps and opportunities to create content customers care about.
- The only place I felt Conductor could help more on is much less about their platform and more around providing resources to help actually implement the changes for us on our websites.
- We have improved upon our search rank positions across several keywords.
- We have identified new content creation opportunities to better compete with our competition.
- We have identified (and addressed) several technical SEO problems that have helped increase our organic search rankings.
We have integrated with Google Analytics to better marry up web traffic data from our websites to Conductor. This had helped better quantify a variety of metrics and content goals.
Although the Digital organization had brought on the Conductor tool, we have shown how this tool can help out other organizations such as global marketing. By utilizing keyword research alone - the marketing organization has been able to align their product briefs and product descriptions with appropriate keywords to align with users search behaviors.
From a marketing strategy perspective, we have been able to utilize tools like keyword research to understand overall volume and opportunity based on user behavior. We've also been able to find similar types of audiences to target based on the data within the platform.
Again, by working closely with our marketing team - we've been able to help them better write copy and better frame our products to become most appealing and discoverable by new and existing customers.
Again, by working closely with our marketing team - we've been able to help them better write copy and better frame our products to become most appealing and discoverable by new and existing customers.