Item: Conductor
Rating: 9
Author: Bill Volpe

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Conductor's platform is currently being used within our Digital Marketing department. However, we are encouraging the broader marketing organization to get on board to help them do some keyword research as they work on new products.

The platform helps us address many business objectives such as:

How well do we rank for branded and non-branded keywords.
How well does the competition rank for our keywords.
Identify on-page optimizations we can make to our website to better our rank on Google SERPs.
Help identify new or related keywords we should work toward ranking for.
Understanding what type of content we should create to fulfill the needs of current and future customers.

Pros and Cons

Pros

It's a very easy to use platform.
Great way to understand where you rank as an organization as well as your direct competition.
The ability to identify content gaps and opportunities to create content customers care about.

Cons

The only place I felt Conductor could help more on is much less about their platform and more around providing resources to help actually implement the changes for us on our websites.

Return on Investment

We have improved upon our search rank positions across several keywords.
We have identified new content creation opportunities to better compete with our competition.
We have identified (and addressed) several technical SEO problems that have helped increase our organic search rankings.

Support Rating

I've worked with the Conductor support/services team for over 5 years. Each and every account leader that I've worked with has been attentive, knowledgeable, and a honestly a pleasure to work with. Questions never go unanswered, and it is very evident that the team truly cares about its clients.

Likelihood to Recommend

Powerful, robust, easy to use platform.
Easily understand how your organization is performing from an organic search perspective.
Easily understand how your direct competition is performing from an organic search perspective.
Finding new content ideas to help drive more traffic to your website.
Identify and fix technical SEO opportunities to help increase organic traffic to your website.

Conductor Feature Ratings

Comments

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