Conductor acts as an extension of my SEO team.
March 04, 2021
Conductor acts as an extension of my SEO team.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
We use Conductor across multiple divisions within Thermo Fisher Scientific. My division leverages Conductor to conduct keyword research in multiple regions and countries, and we use it as our main reporting mechanism and to tell the story of our SEO success externally. Before using Conductor, we did not have a way to monitor and report on our keyword rankings, and manage SEO reporting across the globe.
- Account services support is unmatched!
- Keyword reporting and SERP performance reporting
- Explorer tool is the best for competitor insights
- Google Chrome extension is very helpful at quick-hit insights and analysis
- Would be nice to have technical SEO insights/reporting in the platform
- Better website analytics insights or Google Search Console integrations
- 204%+ increase in organic traffic YoY
- Liked reporting mechanism to external teams
- Understanding on keyword rankings and improved search ranking positions YoY
We have only integrated our Adobe Analytics instance to Conductor. This has helped us match traffic data to keyword performance data in one view to better understand overall performance.
Conductor has helped us integrate SEO best practices to our content development BEFORE content is even developed. It has helped "train" our writers where to start, and write content that is SEO optimized from the start.
The Explorer tool has been key in helping us understand the search volume behind key messages for our business and understand why/how competitor pages are ranking well or not ranking well. This information is fundamental in how we approach our site, what content we chose to develop, where we place that content, and so much more.