Would recommend Conductor to any business looking to grow their online presence.
March 14, 2021

Would recommend Conductor to any business looking to grow their online presence.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor (Formerly Conductor Searchlight)

Conductor is being primarily used by our Digital Experience department but is beginning to be adopted across our Corporate Communications and Marketing departments. We are using Conductor for anything and everything related to the digital voice of the customer, search engine rank and technical optimization--for large scale projects all the way to everyday optimization of things like Chronic Disease Management all of the way to benefits fraud and travel insurance.
  • Google Chrome Extension
  • Keyword Explorer and topic intent
  • Marketplace Requests and Coaching sessions
  • Market Visibility and competitor rank
  • Including search engines outside of google only
  • More educational opportunities
  • Including more semantic wording and topic insights
  • Improved search rank position on multiple topics
  • Driven more technical optimizations and fixes
  • Better website position overall
We are currently using Tealium Tag Manager for all of our tag management needs and Google Analytics for our website traffic analysis--Conductor was easily integrated with both our current platforms and importing our web data has given us incredibly valuable insights into why we are not seeing the success we think we should be on some of our pages.
Conductor has been the biggest differentiator we have seen come in to help us drive our search engine optimization strategy forward. It is all dependent on the collaboration between our front-end developers, to our copy-writers, editors, marketers and our subject matter experts. Conductor has provided unbiased and clear data to help us understand what our customers want to see in the language they use.
We have been able to use Conductor to better drive our content marketing efforts from a more strategic point of view and able to move it from being an internal enterprise biased point of view to a more strategic effort--understanding our audience from a more empathetic point of view.
Conductor has thus far been one of the best partnership onboard process we have received, including an extensive suite of training sessions that were also recorded for new hires or just go back to to ongoing support through our coaching sessions and marketplace requests. I could no be happier with the level of service we get.
Part of our procurement and architecture process is to look at a minimum of three vendor before choosing one to go with and includes multiple levels of reviews, questions, Proof of Concept of Proof of Value, security documentation, etc. We did go through this same process and came out deciding Conductor was the best one for us.
If you are looking to optimize your voice strategy, they do a good job with Google--but as we know Alexa uses Bing and Conductor does not optimize or show opportunities outside of Chrome. However, for things like proactive recommendations of optimizations you may want to consider prioritizing and where you are seeing your tracked keywords are working and where they are not, they excel and the platform is invaluable.

Conductor Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools