Item: Conductor
Rating: 10
Author: Mahati Rapol

Overall Satisfaction with Conductor (Formerly Conductor Searchlight)

Use Cases and Deployment Scope

We switched to Conductor in May of last year and have been very happy. Conductor provides in-depth SEO Analysis with exceptional Customer Service.

Things that were not going well with our previous vendor were:

Transparency and trust.
Quality of backlinks.
Low quality of reporting.

Conductor was able to solve all the above issues. Access to partner credits as an extended team has been really helpful for us. We have utilized them for writing SEO content for us.

Pros and Cons

Pros

It's a great tool to use for keyword research which helped us in monitoring the progress and make adjustments to improve our organic presence.
Online marketplace credits to connect with a broader team and help out in specific areas like content, optimization and technical web dev.
We work with Christopher Jones and Stephanie LeVonne at Conductor, they have been more than helpful in answering questions, walking the team through the tool. They are always very responsive and come up with ideas on improving our SEO program.

Cons

We have been pretty satisfied so far. Still have a lot to take in and leverage Searchlight to the best of its abilities.
Conductor still has a lot of features, that needs to be explored and taken advantage of.
We are working on getting there in the next year.

Return on Investment

Complete visibility into reporting, keyword performance.
Our organic traffic has been steadily increasing (post COVID dip) with all technical recommendation implementation, meta description updates.
New content ideas to add new SEO content and drive organic traffic to the website.

Data Integration

Google Analytics - Standard straightforward integration. We have certain custom segments and extensive annotations in GA, would be great if we are able to view those in Searchlight.

Strategic Collaboration

We have every strong collaboration in place between our SEO manager, web team and content team. Learnings from SEO and the web performance is presented and discussed with content teams on monthly basis. Our content team does not have the bandwidth to login to Searchlight yet to leverage the content update piece. Something to explore when we have resources.

Marketing Strategy

At the beginning of the fiscal year, we sit down with product marketing to understand the messaging focus and pair it with what is resonating in the market using the insights we get from searchlight on the keyword research and the ranking. This has helped us coming up with new content to drive traffic to the website.

Support Rating

Exceptional customer success team. We work with Christopher Jones and Stephanie LeVonne. They have been more than helpful and are always very responsive.

From discovery to demo through contract negotiation and onboarding, we had a very smooth experience. Team was setting up things in place even before our official start date, so that there was keyword tracking from day one!
Live chat feature is an added bonus, specially for an SEO platform!

Alternatives Considered

Before landing with Conductor, we have used BrightEdge through Overdrive interactive, Fuel Online.

Likelihood to Recommend

Conductor is very well suited as an all round platform to give complete visibility into your keyword research & ranking, strong technical recommendations, competitor research in addition to complete visibility into reporting along with a solid dedicated knowledgeable customer SEO partners for an enterprise.
We have been super pleased over the last one year. Looking forward to explore more!

Conductor Feature Ratings

Comments

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Great results and visibility in reporting. Switched to Conductor a year ago - best decision!